The use of sophisticated algorithms and technology ensured that we bade a welcome goodbye to the old practice of linking with just about any website that showed any kind of interest! Link builders, as they were called in the SEO department, sent out tons of emails asking webmasters for web links. It was such a coveted job once! All that has changed since, and how! All that matters today is that your website is associated with reputed and established names in the business. You cannot afford to set up links with sundry websites. How to pick safe link partners on the internet? Here’s a quick guide:
- Media Exposure: The website that you want to link with must have considerable exposure to media. Visibility is everything in the world of clutter and you have to place yourself ahead of the curve. A website that has excellent rapport in the media and does a swell PR job is the right kind of link associate that you are looking for. The media attention your link partner enjoys will surely rub off on your brand/website as well.
- Authority Matters: Websites that have a lot of authoritative value, like .org or .gov sites have their premier value in the domain of link building. Any website that has links in such websites automatically get a value life in the regard of Google’s crawlers. Reputed educational institutions have websites and blogs. These can be your target areas if your website is thematically appropriate. You will not just get high quality incoming traffic from such sources, but also stamp your brand’s presence on the SEO scene.
- Fewer Outgoing Links: This is harder to achieve than you think! There is little point in being a kind of online sieve where you attract quality traffic through link building and then have such a high number of outgoing links on your web page that your traffic simply filters out! This is a counter-productive measure that will bleed you dry. Try to place as few outgoing links in your web page as you possibly can. This will dispel distractions for your visitors and encourage them to concentrate on your web content.
- Clean Past: Websites that you pick up to be your link partner must have a clean past. What does archive.org say about your potential link partner? Ask this question and let the answer determine if you should go ahead with the deal.