It is not enough that you continue with link building for your brand online with the keywords specific to your business zone. While there is no denying the fact that continued link building is necessary to sustain your internet marketing drive, you can see some spikes in link building if you take seasonal events of the calendar within your purview. Seasonal link building is catering to events of the calendar that complements your business and integrating them with your primary keywords.
Seasonal link building is important primarily because of the additional online traffic you will get without breaking a sweat. For example, if you sell confectionaries, why not take advantage of events like Easter and Christmas? Add them with your usual set of keywords so that users looking for Easter confectionaries find you as easily as people looking for just confectionaries. This is a great way to build traffic and using the events of the calendar to your advantage. You can target specific keywords by looking at the events calendar in advance.
To have an effective seasonal link building strategy, use these tips:
- Demography Research: Know your consumer base inside out. You must know what kind of events excite them and what they are looking for during that event. That will help you jot down ideas to create and publish content. You can draw up keywords accordingly as well.
- What You Can Offer: After you have listed the events of your interest, draw up a list of what you can offer for each event. Think with insight. Look for ideas online. Use this in content when you look for seasonal links.
- Promote the Content: When your list of seasonal keywords is ready and content published online, you have to promote your content actively. Start off a few days before the event and build up the tempo in the days leading up to it. You will find it easier to get seasonal links that way.
Make sure your content and events maintain relevancy to the events. Do your studies carefully before writing the content for seasonal link exchange as events have cultural connotations that you have to keep in mind!