When it comes to professional Search Engine Optimization, web hosting can serve as an effective tool. While most of the SEO professionals and web owners direct their energies exclusively towards the on-page elements such as link building or keyword optimization, many spare a little or no thought at all to authentic hosting of the website. When ranking differentials relating to popular keyword phrases or keywords become marginal, you will certainly be grateful or any SEO assistance that crops out of such a scenario. Your web hosting location can actually make the clear distinction between languishing in the lower pages or reaches of a search engine or flying high on the top search engine pages for competitive searches.
As a life rule, investment in anything never goes futile particularly when it is in the form of money. This statement also holds true in case of web hosting. When you opt for a shared hosting account, you actually share your hosting plan with several other websites through a common Internet Protocol (IP) address. However, if even any one of these websites is flagged as rogue or creates trouble, then your website too will be equally adversely impacted. Even worse, your website along with the others with the same IP address might be forced to be taken off the web, thereby dragging down your SERP ranking. All the strenuous work you had done by creating unique content till crafting lean, clean and beautifully coded websites will be drained down the line. And all this sufferance will be blamed to a shared hosting plan. As the dictum says, prevention is better than cure. Always try to consult a professional or an expert before you get excited by such online freebies. Also, try to entrust your business’s internet presence to an authoritative consultant or company. Remember, they are a professional for a reason.
In order to perform a simple check, just search for the highly ranked websites for common search terms of your industry and track down their IP addresses. You will observe that all these leading sites have a unique IP address of its own. By acquiring a unique protocol address, these businesses have already got a step ahead of their competitors because they have clearly acknowledged the after effects of associating with web sites of suspicious reputation. Therefore, it is always better to get a strong base for your SEO before committing money and time.
As far as the physical geographic location of a web host is concerned, there always have been divided opinions. According to certain professionals, Geo-specific IP addresses are an outdated concept and does not hold any significance for search engine rankings until you are practicing the Pay Per Click (PPC) policy with the engines where location becomes prominent from an advertising perspective. On the contrary, there are webmasters who strong emphasis on the bearing of location for better SEO performance and higher search engine rankings. There are a number of anecdotal experiences that firmly support the possibility of each case. However, considering the frequent changes in SEO algorithms every now and then, it is always recommended to grab the safe side first and choose a local hosting server. Turning locally with your web hosting server will not only boost the reliability of your services but will also keep all sorts of speed issues at bay. Selecting a specific algorithm or geographical server might be a good idea in case your targeted customer base is spread across the globe. However, if your directed audience base converges to a particular location, then opting for location specific IP address will help you in gaining an edge over your counterparts. Remember, your hosting solution must be the speediest, reliable, unique and robust.
John Barter has been working as an SEO consultant for eight years at Ranking By SEO India. He has provided hosting solutions to many leading online websites. He also publishes SEO related tips on his blog like top SEO Company India, best SEO services and many more.