Creating the best quality content is the only way to improve the performance of your site in the major search engines. To determine the relevancy of a page for a given query, Google algorithm uses more than 100 parameters. And that’s where the importance of SEO copywriting comes in – you need to learn the art of writing search engine friendly content, which will also help you to get more number of back-links for your website. This includes the frequency of keywords and title length as well.
The following are some tips that will help you to write a killer content for your site:
The online readers hardly read pages they just scan them. Therefore, you need to make your content interesting. Use language, layout, images and color to make the content look attractive. It must have a billboard style of design to attract the online readers. And while doing so give special emphasis to your visuals including photographs, slidedecks, infographics, artwork, charts and graphs, and video. However, do not buy stock or steal images off from the web. Rather, add original media in the content. An original and interesting hand-written graph will attract more number of readers than using a free or paid image.
Headlines are equally important for a powerful SEO copywriting. Headlines make a promise to your readers. So make sure the headline is in sync with the body of the content. Also use the h1 tag for your content title; this will make Google and the other search engines take it extremely seriously. However, make sure the same words that you are using in the title are also present in the body of the content. It helps the search engine to give more focus on the chosen keywords. In addition, use h2 tag on your sub-headings; if applicable, use h3 tag on the sub-sub-headings. Google and other search engines give respects to articles that are hierarchical.
Another powerful SEO copywriting tip is to cross-link your pages. It is a great way to share the PageRank among the articles on the website. This way, no page will outperform the others. While interlinking your pages use contextual links with relevant anchor text for the target page. In fact, it is a smart way to tell Google and other search engines what your pages are about, apart from spreading the PageRank over your websites.
In addition, provide links to useful sites. Google as well as other search engines give importance to pages with quality outbound links. However, the sites that you are providing links to must be relevant to the content of your page. Also, make sure that Google or other major search engines have not penalized those sites; otherwise, your page will be penalized as well.