In the ideal SEO world, you would not depend on hearsay and whispered information while working on the online branding and internet marketing of your website. However that is exactly what is ruling the roost for some years now. Amateurs handle SEO with little or no actual understanding of what qualifies as SEO and what are simply confused attempts at capturing SERP slots. But Google is not that forgiving anymore! It has launched a series of algorithms and updates that make life difficult for those who do not possess a clear understanding of SEO rules and norms.
Here are the top SEO myths that have become pronounced over the years. Read on and throw these myths out of your mind once and for all, if you have not done that already:
- Anchor Texts: A much abused knowledge of SEO, most think that using anchor texts on their primary, and sometimes, secondary keywords will get them brownie points on the SEO scene. That may have been true at a certain time in the last decade! Not anymore! With Google’ Penguin 2.0, the search engine giant maintains what is generally known as a link profile. It keeps track of all those anchor texts that you use to bring traffic to your website. Overdoing it or spamming on it will harm your website in a deeper way than you can think of.
- Lack of Strategy: You cannot be successful in SEO unless you have a strategy in place. Do not trust the judgment of the person who shouts out to get you on the SEO field. SEO is not just about cranking out content by the dozens using keywords or optimizing your website or even social media networking. SEO is about galvanizing all these platforms for some gainful end. You need a strategy to bind up these various platforms. You cannot work haphazardly on a loose-knit plan in order to make an impression on the SERP scene.
- Time Matters: A very wrong idea that some SEO firms spread around is that they can get you rankings on the SERP within a specified time span. Usually the span advertised is ridiculously short. Do not fall for such taglines. Organic SEO takes time to register, especially if you are in a business domain that has strong competition. No one can predict or guarantee SERP spots. It is only with time that you gain a toehold on the SEO scene and then take it from there on.