Meta Tag Optimization ranks highly among the on page SEO services that we provide. Meta tags are used by the search engines to rank the web pages that you have. The search engine results displayed by searches like Google and Yahoo often make use of the Meta tags that you have on your website. The Meta tags are the information transcripts of your HTML document. One can find out the title, main headings, dates of the website’s creation, the updates to the website and also the author of the website when one reads the Meta tags. The same happens to the search engine crawlers.
Apart from the prime and the most important title tag optimisation, there are two important Meta tags for SEO that our team takes note of. One is Meta keywords tag (Though it’s not required now a days – focus more on high quality content & user experience) and the other is the Meta description tag. The Meta tags take on a lot of importance because this is the place where you can add your targeted keywords for the search engines to find you. Our on page SEO team sets the right power-packed title tag and regularly updates Meta tags according to the keywords & relevant content matching to the user’s intention . Regular updates, evaluation and tests ensure that we get favorable rankings because of the Meta tags. Also we do structured snippets & schema markup optimization.
8 Important Meta Tags for SEO
- Title tag
- Meta description
- Canonical tag
- Alternative text tag or Alt Tag
- Meta Robots
- Open graph meta and Twitter cards
- Header tags
- Responsive design meta tag
Some of the Meta Tags Optimization Tips that we follow include:
- Keyword rich but relevant Meta tags are an absolute must. Our SEO team always packs in keywords that are closely linked to the content on that page. We do not follow the practice of doing something just to get favor from the search engines. We adopt an ethical way of functioning.
- Keyword stuffing in the tag is a strict no-no for us. Such methods have alarming consequences in the context of the website. Search engines are known to block or ban websites that spam Meta with irrelevant keywords.
- Our content writers start off the tags in an interesting, compelling way to keep the users as well as search engine crawlers interested. If the last part is not indexed by the search engines, you do not lose much!
Some useful links
- Digital Marketing White Papers
- Digital Marketing Objectives & Tasks to grow your business
- Digital Marketing for Jewellery Store
- Digital Marketing
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