Your blog is a major platform for your online marketing initiative. Content helps in a number of ways, as you clearly know. The ideal platform is necessary to get your blogpost on the right track. Blogposts can be mounted on different platforms, depending on what kind of benefits you are looking for. In this post we have highlighted the major platforms to establish your blog on, measuring the pros and cons in each case:
- Subdirectory: You can build up a blog on the subdirectory of your main site. This will come across as an attached entity to your website. You can promote the blogpost as an independent page too and the URL name will make the name of your website obvious to those who are looking for it. It helps to add new content to your main directory, spiking up the value of your SEO drive.
- Subdomain: The main advantage of having your blogpost on a subdomain is that you can mount this as a stand-alone entity. Your blogpost will be able to garner some online space on its own, without having to depend on your main website. Strong interlinks between your blog and website will ensure that your visitors do not find it as a conflict of interest to check out both the blogpost and your website.
- Separate Domain: This is beneficial for those who want to break away completely from their website’s presence and build up an individualistic, independent blogpost. Create content that is free from the overbearing shadow of your main site. You can end up adding substantial brand value or your website and the blogpost as well. With quality content in the tank, you can develop unbiased linking between the website and blogpost.
- WordPress or Blogger: The easiest advantage is that anyone can start up a blog here with little or zero technical knowledge. You can utilize the inherent the popularity of these domains with online users. Moreover, you can pursue web linking vociferously without fearing damage to your online domain. The flip side is that you cannot experiment beyond the set blog template designs or add SEO value to your root domain.