Instagram, in a bid to stay ahead of the social media competition, is rolling out various updates along the way. The latest to come out of the Instagram stable is designed to make the shopper’s life easy. Think of all those pretty dresses and stylish clothes, along with accessories, that you find in the pictures uploaded on Instagram. To buy them, you had to leave the app and hunt around for shopping sites selling these products. Not anymore!
Instagram has designed a feature that shows you the prices of the products, along with sites where you can buy them. The feature comes at the bottom left hand corner of the picture. It says, “TAP TO VIEW PRODUCTS”. When you tap this icon, the individual prices and availability on websites are listed. You can click on this detail and visit the website to explore further. Details up to five products on the picture will be listed for your convenience.
You need to know that these are not ads posted by Instagram. There is a different provision for buying through ads on Instagram. As is the case with such updates, this is still in the nascent stages. As of now, only iOS users residing in the US can avail this feature. At a later date, the social media site will look at product recommendations, the option to save the product and buy later and several other associated features.
As we said earlier, Instagram is rolling out this feature to keep afloat in the competition, especially because Pinterest, its direct competitor, has a similar feature. Whatever be the reason of its genesis, shoppers are not complaining: the more, the merrier!