Marketers often face unique challenges, when it comes to social media marketing. Some also believe that it isn’t worth their time and effort. But before giving up, make sure you haven’t fall victim to some of the myths about social media. For example, many entrepreneurs wrongly believe that business is too small to be benefited by social media. This is a misconception believing which will cost you your customers, or rather potential customers. The communities of people who are in social networks have a connection to one another. And popular social media sites have several communities that are relevant to your specific industry. They can be niche-oriented, small or local communities; nevertheless, these communities can help you to reach your targeted customers. All you need to do is show appreciation and interest in these social groups, especially for some of its members and activities, to win a few loyal customers.
Better yet, the customers that you will acquire through these social media sites are likely to pass the word along their respective communities are further. It will also help you to create a reputation among your customers and targeted audience.
Similarly, some think SMM is mere wastage of time, when it comes to generate leads. In reality, it’s just the opposite. You can actually get connected with more number of people within short span of time and communicate with them at once. In fact, social media sites created a fundamental shift in the way people make decisions. The decisions and words of other people have become a motivational factor here. Thus, through social networking sites you can make your customers motivate and influence the potential customers. However, make sure you have happy customers out there; otherwise, you will have to start thinking about your reputation management strategies.
If you think social media marketing won’t affect your bottom line, you are wrong, once again. As mentioned, social networks can influence a buyer’s decision up to an extent that was unimaginable few years back. People always consider what others (especially those who have bought the product or service before) are saying coupled with their own research, before making a purchase decision. And most of this research and talking is done on social networking sites. They will simply hashtag the name of your product/ brand to receive feedbacks and opinions from their online connections.
Thus, start engaging your customers and potential customers over social media sites for recommendations, which in turn, will help in generating leads.