These days, the services of SEO company have become the most essential tool not only for the marketing company, but for all the non-profit organizations and professionals as well to ensure their success. There are many benefits of hiring a professional seo company, but the most common are maximum visibility and greater earnings. Besides that, they also increase the credibility of your website and establish your brand image.
A large number of seo companies claim to offer to quick results and charge enormous rates for providing their services. Despite the heavy rates, many companies invest a huge amount of money in their services as it is the only way where customers can turn to your products and services. As a result, they have to end with getting unorganic traffic to their website.
Here are some of the points that you need to ask, when choosing an SEO company:
– How long have you been serving the clients in the SEO business?
Professionalism is one of the most important aspect of SEO company. Being able to get places in Google Index, needs a lot of expertise and efforts. So, it is better to hire a firm that is able to learn your business better and follow effective strategies to maintain a positive image.
– Is the team or consultant enough experienced to handle my project?
Experience matters a lot in SEO. If the website is handled by the one, who is inexperienced then it will affect the growth and expansion of the business negatively. An experienced seo company only has the expertise to promote the business effectively and to improve the conversions in terms of sales, profit and better return on investments.
– Are you also focused on highly competitive terms rather than just long tail?
Though long tail keywords played a significant role to improve the performance in organic listing, it is equally important for a website to rank for highly competitive keywords. These are the keywords which gives you clear idea of what exactly your visitor is looking for.
– Are you using automation tools to build links?
As link building needs lot of time and energy to complete, many entrepreneurs are finding new ways to complete it in a short period. Out of them, one is automated link building which is considered as an unethical process by the major search engines and is not effective enough to maintain higher rankings.
– Are the strategies used by you, meet the requirements of Google Webmaster Guidelines?
Many companies, knowingly or unknowingly understimate the importance of Google Webmaster Guidelines. This creates adverse effect on their reputation and lead them to face penalties. Following the guidelines always ensures a website to be found and ranked well by the search engines.
– Is your team working for any of my competitors?
If the same seo company provides their services to two direct competitors, then it only creates conflicts of interest. That company only works with the purpose of earning more profits, but not for your website. This will not bring you the desired results even if the company is offering better services or prices.
– What are the success stories or accomplishments, you are most proud of?
SEO is not a profession in which you can expect results by giving a chance to newbie. You need to ask their experience and portfolio before hiring them. This information gives you lots of answers about their expertise and knowledge. If in any case, they refuse to disclose it, that means they are probably faking it.
– Can I get the client references, once the selection process is complete?
If any seo company is able to produce excellent references upon request, it shows their efficiency and professionalism. They provide a clear identification of their qualifications and experience and also gives you an assurance that you are dealing with a reliable company.
– What kind of results can we expect in the future?
No matter what is the size, staff and status of the business, it always expects some fruitful results for its growth. Before hiring a seo company, you have to make sure whether it will meet the requirements of your business or not.
– How do you manage at the time of latest seo developments?
It is obvious that anyone would not like to hire a firm which is not able to cope with the latest updates by the Google. So it is very important to acquire the services from those, who provide consistent training to its staff and is capable to follow all such new trends.
– How do you define success?
In order to measure the success of the seo campaign, its main characteristics are highly analytical, responsive to the clients, flexibility in using different strategies, consistency, accepting new techniques and challenges and delivering timely results.
Author: Sanket Patel is co-founder of Blurbpoint.com, a SEO Company. I like to research on Internet Marketing, Brand Development, Online Reputation Management & eCommerce SEO. You can follow me at Google+.