Measuring their SEO effectiveness is one of the most important tasks in the to-do list of site owners. All site owners do it; in fact, it is almost impossible for them to resist typing keywords into searching engines to analyze their search results. However, many fail to realize that this exercise …
How to Optimise for Long Tail Search
In their bid to attract customers many businesses chase search phrases used by lots of people. I'm talking about phrases such as 'car insurance'. These could be thought of as headline search phrases. The problem with this approach to securing web traffic is the competition for these headline …
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