You must have read in about a zillion places about the importance of content sharing. Content sharing is all about throwing open your writing to as many online readers as possible. The aim is very simple indeed: to grab eyeballs and entice readers into visiting your website to check further details if the content is informative, or to make a purchase if that’s your objective. However, sharing content is not an easy job to do if you want to exploit maximum benefit out of it. There are three ways in which you can share content:
- By the writer: This is more of a solo show in which the writer shares content through various online tools. The advantage of going by this method of content sharing is that the writer is fully aware of the readers they are targeting. They can easily choose platforms that are better equipped to suit their purposes. Another advantage is that the writer can modify content here and there if the need arises to suit the platform that they want to share on. The flip side is that writers don’t always know all about online sharing tools and their features. So, if you are planning to work on this model, you need to teach yourself quite a bit!
- By automatic feeds: This comes across as a more effective means of content sharing. In this method, your content is automatically shared across the board by automated means the moment you publish them online. A good example of this kind of content sharing is RSS feed that goes out from blogs. The subscribers registered with your blog immediately get a copy without you having to stir a finger! The negative side of this process is that you need a wide subscriber base to effectively make an impact.
- By social media teams: The word ‘teams’ can be replaced by departments or even executives. These are social media experts who take your content and help you share it across social media networks. This works for many writers with limited social media exposure, but often does not work well because it takes a good deal of time for a social media team to read your content, mark the core points (or write a meta tag) and then draw up a gist that pulls eyes. A wiser idea is to get the meta tag or summary of the content written by the writer themselves.