When did you last visit your Orkut profile? Stop before you start counting on your finger because I already know it’s almost a decade ago when you last checked your Orkut profile. A social networking site which used to rule the web world died because it failed to meet the expectations of its users and when it failed it eventually failed the users too, because one must not forget that a social networking site is nothing without it’s users and the users are the one who invest their time to build the community. So why am I after Orkut here when this article is about Facebook? Facebook is popular and there is no chance that the same will happen with facebook also.. well you might need to think again before you make such statement!
Facebook became popular because there was nothing old about this, every feature it introduced to the mass was unique and people loved it. It gave us a platform with hundreds of audience which we could not have in real life, it gave us the chance to perform before all of our friends and this feature is still awesome, but like everything facebook is also getting old and many people have already decided to move on.
The fact is that it’s not cool anymore which was the main reason how Facebook managed to get billions of user around the world. One of it’s feature that made it so popular that is content sharing with others is not attracting the mass like it did when it was first introduced, and experts agree that Facebook is now at the point of loosing popularity. It’s a fact that 90% of it’s revenue comes from the ads and that means once it starts to lose the popularity, it will be doomed like all those ‘once very popular’ sites.
For an example once Facebook was popular because of it’s photo sharing feature, but over time users shifted to taking photos with smart phones and the service started to get tired, even though Facebook realized this and incorporated instagram to deal with the problem, I don’t think it did any better.
And the next thing is it’s new features, like the timeline. You can find a lot of people complaining about this over the internet, and it seems legit to me.
Let’s get back to the business factor, this is the one issue that Facebook has totally failed to solve. Facebook has let the sellers reach it’s users directly which turned out to be a fail on both the part of facebook and it’s users. The fact is that Facebook is not a business platform and the users never liked ads posted in their face distracting them from the latest trailer of expandables 2 or the Justin Bieber joke. There is a very small number of people who are willing to sacrifice their online hangout time for the sellers and we all know what happened because of this , Facebook’s IPO failed.
Considering all these factors, I think Facebook is in need of doing something new that can fulfill the user expectations of future else it will face the fate of all those companies like Netscape, Orkut , letstalkaboutpep.com and many more.