The conventions of online marketing have changed drastically in the last couple of years. The number of websites has shot up and people are now more aware of SEO, PPC and social media. As a result, they are savvier about online marketing and internet marketing tools. That is all very good, except for a single and simple hitch: the consumers are savvy too! Because of this little hitch, they spot an internet marketer a mile away and recognize internet marketing approaches even in their dreams! In other words, if you want success as an internet marketer, you have to rethink your marketing strategies.
Let us begin with that age-old advantage that quality business companies have: word of mouth publicity. In the information age, the positive word of mouth publicity is more important than ever. In fact, it is the only credible and authentic way in which customers can be brought into your website or business domain. How do you get a positive word of mouth publicity going? Firstly, improve your service and customer relation. That is the work of your customer care department, online and offline. Customers must be happy about being associated with your business. That is the only way in which they will refer you to other friends and peers.
There are various ways in which you can catalyze the word of mouth publicity process. You can ensure that customers who love your brand have the power to share your content or refer you to friends easily. Give them access to share buttons for Facebook and Twitter. Allow them to immediately refer your web page by email to their contacts. In short, facilitate the process of spreading the word in passive ways instead of asking them to do so, like you used to in the good old days! If you do that now, they will simply hit spam and walk away! Referrals work only if the process is organic and the user is willing to share their thoughts.
Build up the trust factor by expression solidarity with your existing customers. Be prompt in sorting out their issues and also make them feel welcome with their queries and questions. This feeling will surely gush out into positive referrals for your business. After all, if the user likes their stay and experience with you, only then will they come back with people they know.