Who comes to read your website or content web pages determine what kind of response you are going to get! If you are placing web links with the wrong websites and targeting irrelevant consumer groups, your content marketing is going to take a toss. Links are the entry doors to your world of content and if these doors are not bringing in the people you want, you need to rethink your link building strategies. Here are some pointers that you can take into consideration:
- Remember that old adage: do not put all your eggs in a single basket. Link building for content marketing benefits must be true to this saying. Do not build up links with only a single type of websites. Broaden up your horizons. Get more people to come to your content pages. You never know where you will strike gold!
- Quality is everything when it comes to link building, especially when content marketing is your chief aim. Bad quality links reflect poorly on your content as well. Other than the fact that you will get the wrong people on your content pages, the authentic online users will shy away from your content because you are associating yourself with the wrong websites during link building.
- Spread out your Authorship over several writers. Mind you, these Authorship profiles have to be ‘real’ people! If you credit all your content pages to a single writer, it looks a little stretched. Come now, everyone knows a single content writer cannot publish ten web pages in a single working day! Be natural and organic.
- Do not compromise on link building strategies. If you oversimplify link building methods, you will get instant or immediate results. But you will risk your credibility as a content marketing source. Content marketers have to be very particular about their authenticity and the level of trust that they share with their readers. If that ground becomes shaky because of your faulty link building strategies, irreparable damage would be done.
The best way to move forward is to ensure that you have quality links, if not a large number of links.