Some of the hottest SEO trends that we will see coming up in 2013 is a build-up of what they were in the last year. You cannot say that a particular trend among these has suddenly become hot property! It is just that these trends will gather more steam this year and probably make a legend out of your website if you can follow them well. Let us look at these SEO trends of 2013 and how you can use them to leverage your website.
The first one is the way you look at content marketing. For years, start-ups and mid-level businesses hankering after SEO abused the use of content. They churned out articles and blog posts by the dozens every single day and injected them into the search engine stream. Their purpose: to grab the top ranks of SERPs on the keywords of their target. That trend is heading out completely in 2013. Quality is in! Your write-up must have quality and be a good article to read. Search engine crawlers are much more sophisticated now and can detect write-ups that are a result of content farming. You need unique, nicely written content to woo the readers as well as the search engines.
Social media networking, trending for the last couple of years, is another SEO tool that was used in the wrong way. You have to get it right this time around! No more of pushing web links to your social media contacts or unrestrained self-promotion on Twitter and Facebook. Those are sure-fire ways of getting blocked or ‘unfriended’. Instead, depend upon your content and positive engagement and interaction to get social media people to visit your website and web pages. You have to encourage your existing readers to ‘share’ and ‘like’ your content rather than doing it yourself. Do not hoodwink social media contacts into visiting your website by misleading them or spamming them!
The top SEO trends of 2013 include making way for the mobile internet user in a big way. Smartphones are billed to overtake desktop or laptop users when it comes to surfing the net. You need a mobile version for your websites and blogs. Mobile internet users are even more impatient about uploading and downloading than computer users. Your website must cater to their demands and that is the only way forward. You need to attune your SEO efforts according to the requirements of this upcoming market.