There are hundreds of thousands if not millions of mobile apps out there and more are created every day. Apps development has definitely emerged as one of the most reliable tools of mobile SEO services. Everyone’s on the lookout for the next big app and every mobile SEO company is working hard day in and day out to claim this spot.
However, it is clearly a saturated market as mentioned above. Why would mobile users prefer your app over the others? What you need to understand is it’s not always the app itself, but how you package it. In other words, it’s all about marketing.
Here are a few tips on how you and your partner mobile SEO company can make your app rise up above the clutter.
Drumming Up Downloads with Incentives
It is human nature to take advantage of free things – free taste, free parking, free hotel room upgrade and many more. Make the age old practice of giving away free stuff work to your advantage by incentivizing your downloads. There are several advertising networks that you can tap to frontload your app and the rewards you are doling out.
However, keep in mind that when giving out rewards, make sure that they are relevant or appealing to your target audience. Best practices in mobile SEO services dictate that all offerings need to be something that is useful. It’s useless to give someone game currencies if your downloaders aren’t gamers at all. Be generous, but incentives should be carefully thought out.
Venture Out Away from the Clutter
While the Apple Store and the Google Play Store clearly dominate the apps market, there are other apps stores out there that you and your partner mobile SEO company can explore. Of course, you might hesitate and think that you are going small instead of going big. However, remember that in mobile marketing, everything is on steroids. A humble mobile app store today can transform into a force to be reckoned with in no time.
Further, these app stores usually offer app developers to advertise their apps on a click per impression (CPI) pricing model. This might entail more investment from your end, but mobile SEO services based on CPI will attract more engaged downloaders or those who are really interested in your app and not just getting it to earn rewards.
Go Traditional with Mobile Display Ads
If done right by a reputable mobile SEO company, mobile display ads are great marketing reinforcements to promote your mobile app and can run side-by-side with your other non-rewards based campaigns. Make sure that if you go this route, you have a dedicated landing page where you will drive traffic to. For a simpler execution, you may just redirect them to your Apple Store or Google Play Store app page.
An App Won’t Market Itself!
It is unfortunate how many great mobile apps have come and gone just because they were not promoted effectively by the developers or the brands and businesses that commissioned them. Mobile SEO services are now cutthroat and you have to take a more aggressive stance when promoting your app.