The articles that you publish on article forums and directories for SEO purposes are usually meant to sell ideas. More often than not, you are talking about how to make use of certain products and services rather than about the products or services in themselves. For example, if the company is selling perfume, the article writers crank out content on perfumes as a style statement and on these lines instead of writing about the perfume. This is very much similar to selling ideas as opposed to actual products or services. I’m listing some tips to be better at this kind of content writing:
- Perspective: The perspective of the content writer is of utmost importance. You need to write from the point of view of a user. What is it that they want to know? If you think by placing yourself in their shoes, you will come up with content that is interesting and engaging. That is half the battle won for you! Having the right perspective will also help you choose the right topics and then develop the narrative of the article.
- Lucidity: Ideas need to be sold in a simple manner. If you complicate the process of selling an idea, it gets lost in the complexity of your written narrative. As an example, pick up any TV ad that sold you an idea successfully. What do you remember most about this ad? The fact that it told you something with simplicity! That is what creates the strongest impact. While writing content to sell ideas, keep them lucid, direct and precise.
- Keyword Factor: SEO executives will insist on you following keyword density limits and other keyword-related issues. Dump them from your mind when you are writing content. Keyword-concentric articles are never well-written because your focus shifts from writing good content to writing keyword-rich content. That is the death of the article! Instead, write naturally and let the keywords fall in place organically.
- Variety: Bring variety in your choice of topics. Writing about the same point in article after another is self-defeating. It only swells up the volume or number of articles that you submit every day. It does nothing for your idea-selling goal, the primary objective for which you are developing content. Variety will spice up proceedings not just for your readers but also for you as a writer.