The reason why most online marketing teams depend on blogging as their primary content tool is its popularity. Blogs have a unique way of warming themselves into the hearts of online readers. There are many factors that work in their favor, the most obvious being the factor of informality. There is no stiffness associated with articles or blatant marketing pushes like in website content. However, blogs cannot be the only marketing tool for an online marketing unit. The blog space is quite saturated and you need to think of other options to widen your net. Here are the top 3 alternatives to blog posts:
- White Papers: Don’t scoff your nose just yet! We always look at white papers are something that is formal, authoritarian and material for serious, scholarly reading. It need not be so! You can develop white papers for laymen readers. You need not burden them with official jargon. Instead state your facts and back them up with statistics. The reliability of your information in the writing must come across through the white papers. Hire a professional if needed.
- Ebooks: Ebooks, as of now, are not being used extensively as a content marketing tool. There are some writers who publish ebooks and sell them as digital books. You need not write a 200-page ebook in order to make your point. Write a short one of, say, 50 pages. Moreover, you can give away the ebook free as a complimentary gift to those who fulfill a certain criteria in promoting or popularizing your brand. Ebooks are not looked upon as untouchables anymore! You can achieve concrete online marketing through content disseminated through ebooks.
- Infographics: Definitely the most popular among the top 3 alternatives to blog posts, infographics have a strong wind under its sails, primarily because of the social media boom. Infographics are shareable, catchy and make a strong impact in quick time. With various tools to make infographics easily available online, you are one step away from creating an infographic that conveys your message effectively. Here’s the clincher: infographics have an uncanny knack of going viral, the nirvana that every online marketing team wants it content to go!