Every SEO firm is into the content marketing game. They are inhaling Penguin and exhaling Panda! So conscious they are about the new impetus on content in the context of SEO that many are overhauling their content marketing strategies to begin afresh. Keyword packing is out, a more subtle approach to embed keywords is in. In short, SEO firms have a new sheen on their content marketing approach that they lacked six months back. But are they really doing it right to appease the Big Brother Google? Here are the top 3 content marketing tricks that you’re yet to take up seriously:
Quality Content! Really!
There is no point screaming from the rooftops that you have got quality content onboard. Ask yourself: have I really got it? Are you still working with the same content writers who churned out pages after pages of monotonous writing expecting that they will give you clutter-breaking content all of a sudden? You are greatly mistaken! Get a fresh perspective on your content team before sounding out the verdict that you have got quality content on your websites. Read the web pages of your competitors and analyse your own pages.
Your Brand’s Voice
The best written content page will lose itself in the maze of the internet unless it has a distinctive voice. This voice is that of your brand. Your content must make a strong impact on the mind of the reader or the internet user. Your USP is this distinctive voice and personality of the brand. Develop this voice in your writers and get them to draft copies in this voice. That will help you get quality content that gets heard or seen by breaking through the maze of online clutter.
Research is the Key
Your writing is of little worth unless you have done your research well. In-depth analyses and critical content is the order of the day. Half-baked facts and figures will be highlighted in no time and you will lose your brand’s credibility. Conduct a thorough research and build up this habit of crosschecking facts among your writers. Insightful writing is the best way to get attention and after doing so, if your facts come up to no good, all the effort will be undone.