Keywords form the backbone of all SEO efforts. That is why there has to be a lot of research to draw up the list of keywords that you are going to use. SEO professionals know this and actually do spend a lot of time in keyword research. However, with more research and options come some dumb moments when despite the best knowledge, wrong keywords seep into usage. These wrong keywords can derail your SEO drive and even be counter-productive. Here are the top 3 keyword ideas you must dump:
- Single Words: Single words acting as your keywords can be a dangerous proposition. The only exception is if these single words are very niche words. Single words acting as keywords usually gets in a high number of online visits must the bulk of this volume is irrelevant traffic. The conversion rate is very low. Even searchers who use single words as keywords end up revising their search because the results are all over the place and quite intimidating too! As an SEO unit, you have to steer clear of single words as keywords.
- Generic Keywords: Keywords with a broad horizon is usually low on ROI. There are too many visitors coming to your website without actually being buyers because they are not sure if you sell what they want. For example, if you are selling fiction books, your keyword should not be ‘books’. You need to be more specific. False descriptors about what you are offering can mislead online visitors and also eat up your resources to get the SEO job done without actually giving anything of value. Use the search box yourself. If your keywords turn up the searches your brand caters to, it’s a good keyword. Otherwise, it’s not!
- Competitive Keywords: Keywords that come with a lot of competition is not your cup of tea, especially if you are a startup or an SEO team with limited resources. Heavily competitive keywords can pull you into a long drawn game with no conclusion in sight. Instead of picking such keywords in the hope of higher traffic, target the less competitive ones. Use the heavily competitive ones as a second option. That will ensure that you get quicker SEO results and also pitch yourself in the long haul.