You have a website that you have optimized properly by following all the diktats of Google. You have a crack SEO team working round the clock for you. Yet, you find that your website is rolling at the bottom of the SERP heap. No matter how much you spend in PPC or how much time you spend researching keywords, the SEO front looks bleak. You are desperate for success. Sounds familiar? Look at your website again. Here are the top 3 negative signals that Google is picking up from your website. Remove them and you are ready for a fresh salvo!
Experts on Board
Your website content is probably written by an expert who knows a good deal about the topic. You hired experts to write for you because your SEO guy told you that Google has twin devils by the name of Penguin and Panda that value quality content. But you have posted these write-ups with a byline that reads ‘Admin’ or ‘Joe’. What ideas does that give Google or even a layman reader about your website? That your website is all smoke and mirror! Why not get the name of the writer published (or even a fictitious one, a real name!) along with a short bio (fictitious but believable should do!)?
Comprehension for a Toss
Google loves fresh content on the website and the attached blog. Hearing this from your SEO guy, you order for content to be published every single day, sometimes even multiple posts per day! Then you question why Google is not paying any attention to the noise you are making in the content department. Easy answer: no one can read or understand your content. Most online companies invest in content farming and fill up their websites and blogs with incomprehensible content. That does nothing for your SEO rank, nor does it endear you to Google’s algorithms.
Redundancy is the Key
Content is often tied up with keywords in a way that keywords rule content. Most SEO firms work this way. For them, keyword is the king and content is the consort. It should ideally be the other way round! Your focus should be (because Google’s is!) on the quality and variety of the content. Repeating the same topics for the sake of keywords or unnecessarily packing in keywords will not help your SEO cause in any way. Rather it is a counterproductive way of undoing all your optimizing and online promoting because you can never break into the first or second page of the SERP!