Content is definitely the fuel on which brands run. Digital and online marketing teams have to work on content generated by writers in the team. However, with more content required to inject into various online channels, internet-marketing teams are using and reusing content through fresh, innovative ways. The content written by your writers is not the only source of written material at your disposal. In this post, we will look at some other ways to procure content and use them in your digital marketing purposes.
First, make use of videos as a form of disseminating information. At conferences and seminars, speakers give away a wealth of information through their speeches and talks. Use these videos to inform your online users about your products and services. At various events, use the speeches in transcript formats for those who want to read rather than watch what the speakers are saying. You can even use the spoken word as material for your blog or article. This is a smart way of reusing content.
Second, online readers want value for their time. A brainstorming session in your conference room will throw up interesting facts. These facts, if outlined in the form of a blog post, can make for some very absorbing reading material. The best part about using brainstorming transcripts as content is that potential clients and customers will come to know about the thinking process in your team. They will know your way of working, a fact that will come in handy when they want to pick a business partner.
Third, reusing one form of content as another is very much in vogue these days. They open up your options of reaching out to your online readers. For example, you can compile your blog posts in the form of an e-book or a newsletter. Your business updates can be expressed in the form of an online press release. Another smart way of reusing content is dissecting your company white paper into smaller, easier-to-read blog posts. These posts will be rich in information, as a white paper, and will be useful for B2B marketing.
It is important to not just create excellent content but also use them optimally.