Content marketing is one area of online marketing where your content is your identity. People know your brand and your product and services through what you write about them. Needless to say, you have to be ahead of the curve at all times to anticipate and deliver what the reader wants to read. You are more likely to grab the reader’s attention if you can dish out what they are looking for. What is the best way to find out about their topics of interest? Use these top 3 online tools for your content marketing ideas:
Google: The predictive search function is close to your perfect tool for content marketing ideas. Here you can key in the primary keyword and then look for the predictive input results offered by Google. You will get a comprehensive idea of the kind of searches being made by users looking for information in your domain of interest. Note these down and use them to write content. You can also use the website soovle.com. This site will provide you with predictive searches for not just Google but also Amazon, Bing and YouTube.
Yahoo Answers: If you have hit upon the wise idea of resolving the queries of users interested in your line of work, a great way to do that is to tap Yahoo Answers. You will get some often-asked questions here that online users have posted for answers. Use these questions as your starting point. Solve the questions and you will get enough topics for content marketing. The questions are often narrow and niche, helping you to get to the core of your readership’s necessity for content.
Social Media and Forums: What better way to find out what the users want to know in your domain of work than to use the social media for the information! Hang out on the social media platforms like Facebook, Twitter and LinkedIn. You can keep a track of discussion forums as well. Engage with other users and find out what they are looking for. Write on those topics and don’t forget to share them on those specific discussion threads for maximum impact.