For every SEO executive and enthusiast, what Google has up its sleeve in the near future is always of great interest. That is because of obvious reasons. To survive in the online marketing domain, you have to toe the line marked out by Google. Otherwise you find yourself at the shallow end of the internet pool. Keeping up with this burning desire to find out what Google will throw at the SEO world, experts are already drawing up predictions for 2014. Taking a leaf out of their book, here are the top 3 predictions about Google in 2014:
- More Focus on Mobile Ads: The mobile device segment is one area where Google is still finding its way to maximize revenue. You can expect Google to be more serious about internet surfed through mobile devices. Its own ad format will be more mobile device friendly and you can expect heavy penalties on websites that do not have mobile editions but mislead mobile users into their main site. Such wrongful redirects are going to be a thing of the past because mobile ad revenue is something that Google is focused on.
- More on Knowledge Graphs: Till date, Google’s Knowledge Graph has relied entirely on a narrow number of sources like Wikipedia and CIA Facebook. In 2014, you can expect Google to open up more entry points for data and statistics to pour into Google’s Knowledge Graph. This is a very welcome change because every SEO professional wants to have more information on the fingertips. The limited sources of knowledge and structured data are not working anymore.
- No More of Result Counts: A feature that we are noticing since the early days of Google search is the total number of results that the search engine giant has thrown up on a single query. That is going to change, if the predictions are to be believed. You will no longer see the total number of results that a search comes up with. This is another step in making the Google search function friendlier for the layman searchers rather than SEO professionals. With this new modification, users will no longer have to look at a bit of information that doesn’t have any value for them anyway.