SEO professionals often get mired up in myths that are born of hear-say information. This is even more so because SEO is one field that does not really have a formal training. Most SEO professionals have become pro by picking up the tricks of the trade from seniors or from books and the internet. As a result, when one wrong idea gets mileage, it automatically becomes prevalent in the minds of many SEO professionals. Here are the top 3 SEO myths that you need to bust right now:
- Content Marketing is Everything: Content is king. True. But content is not everything in SEO. In the last couple of years, with Google coughing up updates to cover content marketing areas, most SEO professionals feel that quality content is all that they need. That is wrong. Does Google or Twitter have content on their home pages? No. Instead, they give something to the user to do. Some form of engagement. You need to do the same on your websites as an alternative to content.
- Links are Everything: Another false assumption borne out of age old SEO practices! Links can be vital to the foundation of SEO but if you focus all your attention on building up links, you are missing the point. You need a robust online network to validate your online presence to the algorithms of Google. Buying links or spamming links will not help your case. Rather, it will be a damp squib on your SEO efforts. Don’t make links the be-all and end-all of your SEO effort.
- Social Media is Everything: Facebook and Twitter are important add-ons to your SEO drive. They cannot be your SEO drive in themselves. Remember, your Facebook updates and tweets cannot be indexed or crawled on Google. Similarly, online users are now very wary of social media spammers and link pushers. You cannot buy Facebook ‘like’s or have SEO executives creating random profiles to add friends and followers on Twitter. That is the part of social media marketing that we have left far, far behind. Look ahead and pick up social media as tools of engaging people rather than pushing yourself down unwilling throats.