Landing pages have a core function to perform in the online sales cycle. This is the make or break point of the process. You have the attention of the potential customer, the person is on your territory with a willingness to learn more and this is the stage where you simply can’t go wrong! Unfortunately, most do! To ensure that you get more conversions out of your landing page, check if you qualify on these Top 5 landing page tips:
- Headings and Content: There must be a complete match with the headings, the headline tags and title tags that you are using with the content that you have dished out. If the headlines point to a different stance of the content, your reader will lose interest. You have little time to grab their attention. Do not keep any discrepancy between headlines and content.
- Query and Content: Users come to the landing page because they have generated a query, more probably in a search engine box. They have clicked and come to your landing page. You must ensure that your content on the landing page matches their query. For example, if they have come to your landing page with the query ‘How to Make Tea’, your content must tell them how to make tea and nothing else.
- Above the Fold Factor: The user must find what they are looking for above the fold, that is, before they scroll down. The landing page should give them what they came for before they have to scroll down. If they have to do so, their interest will flag down and you will lose your purpose. Keep things simple and at the very top of the landing page.
- Sharing the Page: Users like to share what they find as interesting. This serves your goal of reaching out to a wider network of online users. So, you must facilitate this process of sharing by offering share buttons for Facebook and Twitter, if not the other social media networks.
- Track and Test: Do not rest on your laurels when you are working on landing pages. Always keep tracking and testing for results, even when the conversion rate is satisfying you. You never know when they start slipping away. Regular tests will stem the rot the moment it sets in.