It was evident that social media was created for the young and hip generation to provide connectivity and isolation. The developed interaction and constant gripping nature has provided the so-called enjoinment to the younger generation. Riding on these components the social media has become an economic and cultural behemoth.
The social media platform has grown far ahead from their day of inception. The idea and the vision have transformed the global communication into daily activity. These days, social media has become a propelling force that captures the interest of the people. The different types of social media have responded to the gigantic population which is likely to increase in the coming decades.
There is common wrong notion that social media is strictly made for young people.
The in-depth observation of the researchers has shown that almost every age group use social networking sites to communicate, share and celebrate.
The younger generation who witnessed the rise of the social networking sites on its dawning days is now in mid thirties or forties and the sons and daughters of that generation are now the new consumer of the network.
Taking the statistics and numerous researches in mind, the social media is changing according to the society. It has unveiled a series of projects and various considerations to bring lucidly in the medium. The recent news of face book distributing its share is a part of that revolution. The various social networking sites are taking different measures to come out with some unique and profitable ideas which will continue to generate revenues in long run.
Sometimes it is not only about profit. They spend their time and money to develop the communication process and better networking. The advanced techniques and technologies assist healthier client base and eventually higher ranking. The cross media ownership is another reason for the diversity of the social media. The pioneering steps to unite the world and eliminating the regional barriers are overwhelming. The latest up gradation of the services has generated interest among people and especially to the non users.
But recently the social networking has lost its sight from their primary objective. Social networking was created to improve the connectivity between the individuals but it is quite clear these days that most of the people remain glued to a certain section of their preferred choices and restricted the world from accessing them. This way the across the universe communication is getting hampered. People are becoming lonely with each passing day. The biggest task is to break this growing barrier and help people access people to share their common experience.