The purpose of SEO and online marketing does not end with getting a rich influx of online visitors. Bringing in customers into a shop does not pay the bills in any way! You need to sell things in order to justify and validate your business. Similarly, online visits do not count for much unless you also make these visitors enlist as possible leads. It is a tough task to do that in the online market scenario that we have today. There are so many options out there for an internet user. You really need to be ahead of the competition curve to turn a visit into a lead and then into a sale.
Here’s something you can do. Make the process of enlisting as a subscriber or getting an enquiry out of your website easier and clutter-free. On most websites you will find long and irrelevant subscriber forms waiting for those who want to ask questions about a particular product or service. Online visitors with limited time and bandwidth on their hands are quickly repelled by these forms and they shut down the browser tab and look at other options. What would you achieve if you get those unnecessary details? Instead of walking down the clichéd route, cut down on the frills!
Get the potential subscribers something easy and save their time. You can simply take an email id if they are looking for newsletters. After they have sampled your newsletter and liked it, you can always ask them for further details or their thoughts on your products and services. Earn their confidence first before asking them to contribute towards your brand building exercise. You cannot expect them to invest time and effort to write things on your page or answer questions when they are not sure if you are worth their time.
The thought process backing this kind of online marketing is simple: the harder the process of initiation, the less motivated people will be to take part in it. If you ask a child to draw entire landscape scenery, the child will shy away from it. Encourage the child to draw just a tree or a house and you will find them willing. Then lead them from one to another and you have the landscape that you are looking for! Make the first step easier for your online visitors and watch the change in conversion.