Every time we come to the end of the year, there are a whole range of predictions to figure out how things are going to be in the next 12 months. In this post, we will keep ourselves limited to the content marketing trends that will shoot up in 2014. These trends, obviously, were simmering under the surface for some time now. With the changing face of the internet marketing industry, these trends will definitely see the light of day sooner rather than later. Let us now take a quick look at the upcoming content marketing trends of 2014:
Writing unique content is not enough! Till a couple of years back, unique content creation was a sort of cherished benchmark of quality content marketing. We have also written an article on content marketing trends in 2012 last year. A brand that could put up unique content on a daily basis found themselves a privileged lot when it comes to credits from search engines like Google. That scenario is going to change a little. Putting up unique content is not going to be enough. You need more than that because there is too much of competition around, vying for the attention of the online users. Besides being unique, you need the content to grab eyeballs and also be immensely readable.
You will need some serious promotion to be done as well, especially on social media networks. Publishing the content is just the first step, to be followed by posting the link on Facebook and Twitter to increase the online visibility of the content. Riding piggyback on this trend is the need to make content more catchy and instantaneous. Online users are shying away from paragraphs and pages of written content. An Infographic will do the job and get the message across in quicker time. Also, such packaging of information is more shareable than simple content writing. To catch up with the changing times, you need to embrace the upcoming features of content marketing.
Another trend in content marketing that is on the upswing in 2014 is the use of content in diverse channels and media. You cannot afford to stick to the traditional guns like articles, blog posts and web pages. Try out how-to pages, press releases and even cell phone apps! The fresher your ideas are to reach out to consumers, the more successful your content marketing will be in 2014.