It is the accepted custom of SEO initiatives to blog as soon as there is a need to inject new content into the stream. This notion is being challenged by another alternative way of being counted in the content marketing department. The idea is to update your existing blog content before you begin adding to it. Many of these blog posts are likely to have ideas that have now morphed into something else. You will do better to brush up these concepts and add newer highlights to posts written ages ago. This concept of updating your existing blog posts will help you better in the area of content marketing.
What is the point of adding to the blog content anyway if all you are doing is rehashing or rephrasing content that is already there? There is only so much of new area when it comes to content in any domain. Little remains to be talked about. So, instead of serving old wine in new bottles, why not keep the old bottles and improve the frills and packaging?
No reader appreciates blog content that talks about ideas which were in vogue in 2009. They want to know what the trends are in 2013. So, even if you have hit the right notes in the keyword department and got heavy online traffic on your blog post, the incoming stream of visitors will bounce back into oblivion again. Reason: they find that the points you’re dealing with in your blog are no longer relevant! Instead of updating those points, you are adding to your blog page every single day. Spend this time and effort in brushing up older posts with newer facts. Add points to these old posts but do not recreate them into new URLs. Allow the old ones to remain. Do change the post date on your blog posts.
After you have updated your blog post, share the content in the way you would do for a fresh post. Use the social media machinery to grab eyeballs. This will save you the time of writing a new post and at the same time you will be adding the much-needed fuel to your content department. Keeping the same URL has its advantages, too. The web links that you had spread out to capture traffic for the post will still reap in dividends and the search engine algorithms will recognize your blog post easily. Moreover, you can add web links and back links on the updated post. This is a win-win situation for you!