Metrics are awesome in the sense that they help you measure the performance as well as provide the clue to weak links in the chain. SEO metrics have evolved over time, the old giving way to the new. Some metrics of SEO that looked like invincible are now gathering dust in the office attic. In this blog, we have often suggested SEO metrics that you need to look at in order to remain in the game. Today we are throwing up some SEO metrics that are completely useless! The reason is that we don’t want you to fuss over them and move on!
Keyword Density: Who cares about keyword density these days? Keyword density is roughly the amount of keywords you inject into a content piece measured against the total number of words in it. In the good old days, keyword density was a prime cause of concern for writers in the internet marketing division. I can vouch from personal experience how they were badgered to get the keyword count right! Today it is the quality that Google looks at, more than keyword density. Smart internet marketers do the same.
Number of Backlinks: Another throwback to the dinosaur era of SEO! The number of backlinks in an SEO effort was looked upon as medals on the uniform of soldiers. That respect and prestige for the number of backlinks in the kitty is now replaced by the quality of backlinks that you have under your belt. Search engine algorithms are more concerned about what the quality of the backlinks is, rather than how many you have of them. Dump the number metric from the backlink scheme. Get rid of spam means to acquire more links. Rather, go high on the quality quotient.
Few Keywords: The outdated practice is to place all your SEO bets on a few keywords. That is not the correct approach anymore. If you find that you competitor is holding sway over a couple of keywords, look at avenues to rule on other keywords instead of putting your blinkers on and taking your competitors by the scruff of the neck! It makes more sense to create your own kingdom and rule it and expand it, rather than try to usurp someone else’s. There is ample room for more keywords. Your jostling for those few keywords will put your SEO effort to insurmountable limitations.