Google hints at the huge prospect of video marketing that is going to bear fruit for most types of businesses. In most cases, people refer to video content for better credibility in collecting information. However, the biggest benefit that the brands gain from online viewing is lasting impression on the mind of prospective customers.
There are mainly three different ways in which, online videos influence buyers.
How do online videos influence buyers?
- Video as a Shopping List
Watching a video can create a wonderful checklist in your mind for buying goods. For example, a tutorial or work video helps you remembering all products or ingredients required to complete a task.
- Confidence for Buying Decision
As a new buyer, you get a chance to have an insight into the work process of a particular machine, repair or operation. Confidence is the key that triggers the buying decision.
- Video Reviews
Video reviews have a huge impact on the mind of prospective customers. People often refer to vlogs, YouTube and other sites for credible video reviews that influence buying decision.
Google suggests that marketers should focus on YouTube marketing. Influencer videos create an effective mix of information and persuasion that helps selling a product effectively. The tent making kit that you are planning to buy for last four years can finally be yours, if the video reviews of a particular brand can convince you about its quality.
The moment a user visits YouTube for a video review, they realise that there are many others, who are looking for similar information. Getting introduced to a group of people with similar interest helps you in getting enriched with knowledge about a particular product or action related to it.
It is not that only the video reviews work in favor of the product’s sale. AT the same point, other sorts of campaigning might go on simultaneously. Still, nobody can deny the value of videos in the purchase decision of a large group of consumers.