In the ideal world of internet marketing, you are flushed with the number of options when it comes to the kind of videos that you can use to promote and market your brand via video marketing. Due to technical reasons and availability of funds, it might not be possible for you to touch upon all of these genres of videos, but it pays for you to know about them so that you can invest in them according to the need of the hour.
Product Videos: This is the most basic and effective among the types of videos that you can use. As evident from the name, the video is expected to showcase your products in the best possible light. It has to highlight the salient features of your products along with its USP and other finer points. You must also point out the reasons why your product is ahead of the competition curve.
How-To Videos: These kinds of videos are essential for those selling a kind of service. The how-to videos are supposed to teach the viewer the process by which you provide the service and also how they can do it themselves. If the use of your product is a little complicated than what meets the eye, you can use how-to videos to explain things to your viewers.
Thought Leadership Videos: To produce this kind of videos, you need cutting-edge expertise. You need to have the kind of authority that comes from the leader of the industry. If you do not have a following online, you might stay away from thought leadership videos. The basis of these videos to throw out ideas which are path-breaking for other to follow your lead. A thought leadership video will fall flat without authority over the subject matter and a command over the business domain as industry leader.
News Videos: These videos are more like press releases in a video format. The idea is to put the word out about new product launches and updates about your brand’s activities. News videos have to be promoted in all earnest because without real time traffic, they die their natural death. Try to broaden the theme of your news videos to make them more acceptable even after a certain period of time.