It is not only the documents in black and white that is conceived as the content of a site. The digital marketing world these days demand higher quality content on each page of a site that can attract the attention of visitors and hold it for a considerable amount of time. Infographic is among the very new and effective components of online search engine marketing.
ATTENTION: Even a mention of this word reminds you of the magic it used to create in the grayish part of your brain during the school days. Your marketing components on every page should have the same effect on site-visitors. The onset of a digital world started diminishing attention span by hours, minutes and seconds.
The biggest challenge online marketing faces is probably grabbing and keeping the attention of visitors. A lot of hard work goes in the efforts to hold the attention of internet users for a few seconds. Even the smartest online marketing budget cannot afford bounce rate. Graphics of great quality and eye-catching visuals have the power to grab and retain the attention of visitors.
SHARE: The present day social networking site users know how important and how much fun sharing online content is. If there are enough amounts of fun, wit, information and intelligence in your sharable visual content or infographic, it will compel a large number of netizens to share it on their timelines.
Interesting visual contents on serious, sometimes political affairs reflect professionalism as they encase serious political information in interesting package. It is quite difficult to attract as large traffic and increase the conversion rate as much only through text format of site-content.
EYE-CATCHING: It is a proven fact that it takes a lot of effort to keep a readers glued to a block of text. In order to encourage them reading an entire text, site owners burn a lot of their mid-night oil. It has become necessary these days to put in a bunch of graphs, visuals, charts and images to pep up a written content.
It is a fast world where marketing has to work immediately or the efforts will go down the drain. Nothing can make it happen faster than visual contents on a page.