Till date, Facebook was eyeing but missing out on the pie of developing mobile phone software. Now, with the launch of the Facebook Home, the social networking giant is all set to grab its share! The new Facebook Home can be used on any Android or Smartphone. Facebook’s CEO Mark Zuckerberg said, “Today we’re finally going to talk about that Facebook phone or more accurately we’re going to talk about how you can turn your Android phone into a great social device. We’re not building a phone and we’re not building an operating system, but we’re also building something that’s a whole lot deeper than an app.”
With Facebook Home, the number one social network of the globe is hoping to bring in more users to Facebook through mobile devices. Home is built on the exclusive idea that a Facebook user checks into their profile on an average of 12 times per day. However, they look up their phones probably 100 times a day! If these users tune into Facebook every time they check their phone, it will mean some serious networking revenue for Facebook. And that is where Mark Zuckerberg is planning to go. And that is why Facebook Home will not be exclusive on any single Smartphone.
Mark Zuckerberg says, “We don’t want to build some kind of phone or operating system that only some people are going to use. A great phone may sell 10 or 20 million units at best… Even if we built a really good phone, we’d only be serving 1 or 2 percent of our community.” The USP of Facebook Home, other than the innovative use of technology and usability in the form of smart swipes, short tapping and multiple-touch, is that it is the platform for millions of apps. You will not need another app platform when you start using Facebook Home. In fact, Facebook is so sure of the success of Facebook Home that it is already slated to come out with a tablet version of this software. Mark Zuckerberg sounded confident about Facebook Home when he said, “We think this is the best version of Facebook there is.”
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