Most online companies are wary when it comes to user generated content. Despite understanding the need to publish user generated content, brand shy away from doing so because they are concerned about the effects of such posts. It is an accepted fact that brands will have to fall upon user generated content because many online readers look upon these posts as the only credible writing about a brand’s products and services. At the same time, you cannot end up publishing content that is detrimental to your brand. So, the trick lies in which user generated content you are going to use. Here are some tips!
Firstly, dig out user generated content that is written sincerely and with purpose. All your users are not going to write about your products and services. This is even truer for those who are not too impressed with what you offered them. Among those who will write up for your brand, there will be few posts that deal with the subject matter in hand with a certain amount of precision and correctness. Such posts get the idea across and also ensure that your readers find it all rings true at some level.
Secondly, you can prompt your users to write about specific areas about your products and services through the social media networks. Encourage them to share their feedback about your products’ features, the discounts you offered or the after-sales services, free installations, etc. Other users will be encouraged to buy from your brand when they find user generated posts addressing specific concerns that they run up against. Such posts are also able to connect with users better than the others.
Thirdly, user generated content written by influential online users, like website administrators or even Facebook group leaders will be crucial for online publicity. If you publish posts written by these users, their personal ‘followers’ will surely troop in to read what it’s all about! In turn, these influenced readers will be more convinced about your products and services as compared to the usual users. Such user generated content has all the hallmarks of being shared and liked by numerous users across their own personal circles. This is will mean well for your brand and your website’s online traffic.
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