Well the reason that you want to improve search engine optimization of your website is simply because you want your website to pop up as soon as someone types something into google related to your website. This doesn’t happen most of the time, with most people who have websites, and there are several basic reasons your website doesn’t perform the way it is supposed to.
When anyone types in a topic into any of the search engines like google or bing, yahoo etc what happens is the website that pops up on top is usually the one that gets read, although the search engine will offer the person with X number of results, hardly does anyone ever look at the second page not to mention other pages.
So what you need to do is, in other words “ optimize” the way search engines like google look for and pull up websites. Most people are under the impression that the website that pops up first is the most reputed website! Well not true, it’s just the one that has been optimized the best.
Search engines look up or pull up websites based on a number of factors but some of the basics never change. These basics are the thumb rules of search engines like google, because there are always smart web developers etc who try to manipulate the search engine by pulling a few stunts which will bring their website to the top.
The thumb rules that google values the most are as follows. First of all, the content on your website needs to be absolutely genuine, so for example if a paragraph has been copied from another website and pasted onto your website, google will view your website as a duplicate website and will rate it among the last websites on the internet.
The second thumb rule is that your content needs to have keywords; these key words help google to understand what your website is all about. Google has spiders or robots, like you may have seen in the movie Matrix these spiders constantly crawl all over the internet and pick up the new content it finds uploaded every day, then google analyses this content to ensure that it is genuine. When you setup keywords that relate to your content this helps google or any other search engine to easily categorize your website.
When your website is easily categorized for example let’s assume that your website is related to health, you need to put in key words like “health” “well being” “fitness” so on and so forth. Now whenever someone types in health or well being into google the search engine will automatically also pull up your website. Your keywords that you enter need to be relevant according to the content of the site.
While setting up key words you need to be sure that the same key words are mentioned in your articles also in your website. If they are not, then google will rate the keywords as bogus and your website will fall to the bottom of the directory. There should be at least 3% to 5% usage of your keywords in your website for it to come up as nicely, and the number of keywords you can put in is unlimited.
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