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How Machine Learning can Boost Digital Marketing

The world of technology is changing rapidly every single day. The most obvious change has been the use of automation …

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LinkedIn Offers Self-Service Ads

As they say, no one knows about your brand better than you do. What if you got the option to …

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Interlinking Web Pages Tips from Google

Every website is interested, or to be more precise, banking on Google to make its presence felt on the internet. …

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Top 3 Digital Marketing Trends of 2018

With more than half of the year gone by, it’s that time of the year when you start to notice …

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The Correct Way to Identify and Analyze Competitors in Digital Marketing

It is wrong to look at competition as something negative. In fact, if you can channelize your intentions and objectives …

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Podcasts taking Control over Blogosphere

The thumb rule of digital marketing, as I have discovered in my years in this field, is that you have …

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The Right Approach to Learn Digital Marketing

There are some professions which require it to be your vocation. Otherwise, you are less likely to succeed. For example, …

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The Reality about the Myths of Viral Content

The only formula about viral content is that there is no formula. Content creators all over the globe, be it …

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The Consolidation of Google’s Ad World

Google is consolidating its world of ads to make it easier for small businesses to take advantage of its entire …

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Where Others Fail, Instagram Surges Ahead

The social networking scene is a very interesting one at present. Facebook is dogged with controversies related to abuse and …

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Why is content writing important for SEO?

Effective content is the be all and end all of great search engine optimization. No major SEO agency would venture …

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Bing Ads Open LinkedIn Door for B2B Community

For the uninitiated, Bing and LinkedIn are both owned by Microsoft. A casual user put forth a suggestion on the …

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Focus on Long Term Brand Building for Effective Marketing Results

How to build a brand? Branding is important for businesses of all sizes. Possibilities are high that a customer would …

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No More Anonymous Reviews on Google My Business

Just as there are two sides to a coin, there are pros and cons for almost every aspect of life. …

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Google Isn’t Counting Your Content Typos!

A user recently asked the Google Webmaster Trends analyst John Mueller how the search engine giant perceived content which had …

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Gmail hacks to save time [Infographic]

16 Gmail Tips and Tricks to Make You More Productive

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New Backup Tool for Instagram Content

Do you share your life’s previous moments on Instagram as you move along? If the answer is yes, you must …

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Pinterest Getting Friendlier to Digital Marketers

Social media networks are now exploring the option of earning more ad revenue to keep their business running. And why …

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New Features on Instagram to Roll Out

There are some interesting changes coming to your, and the world’s favourite photo sharing app, Instagram. Obviously, the purpose of …

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More Shopping Ad Ops on Pinterest

Pinterest is among the most popular social media platforms online. People share and upload information through ‘pins’, as you are …

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Google Announces Broad Core Algorithm Update

The general practice at Google is that they don’t announce algorithm updates. This is because these updates are not events …

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Artificial intelligence marketing bridges the gap between data science and execution

Artificial intelligence marketing bridges the gap between data science and execution. It is often said as a method of leveraging …

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YouTube Analytics Streamlining User Data

Google is moving significantly in a direction where you have to be a serious player before you can count on …

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Facebook Measures Reach of Post & Page by Actual Views

Starting this February 12, Facebook will bring some changes in how the viewership of a post is measured. Previously, the …

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Users can Mute Remarketing Ads on Google

Tired of ads popping up repetitively on Google, especially ads for products and brands that you had shown interest in …

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Business Owner’s Videos Added to Google My Business Page

Last year, a feature was added to Google My Business dashboard: videos could be uploaded alongside photos. The hitch was …

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Top 3 Social Media Trends of 2018-19

Happy New Year! With the New Year here, industry experts are looking back and ahead at the same time. In …

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Facebook will Penalize Engagement Baiting

How often have you found posts on Facebook asking you to ‘like’ or ‘share’ a particular post or even an …

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Are You Awake to Voice Search?

Unless you have been hiding under a rock, you must be knowing how the market of voice searches have proliferated …

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