What is digital marketing course syllabus?
If you’re interested in learning more about digital marketing, then you’re at right place. Here, we will discuss the syllabus for our digital marketing course. This course is designed to teach students everything they need to know about SEO, Social Media Marketing, Content Marketing, Google Ads, Facebook Ads, LinkedIn Ads, Landing pages, Web analytics, and e-mail marketing. We will cover a variety of topics, including how to optimize your website for search engines, use Google Analytics to track website traffic, and create effective e-mail campaigns.
Advanced Digital Marketing Course Curriculum | Digital Marketing Syllabus of Seven Boats Academy, Kolkata, India
Our Globally Accepted Digital Marketing Course Curriculum contains Growth driven and practical internship based training on 45+ core modules & 200+ sub modules. Practical Examples, Practical Live Client Projects, Assignments, Case Studies & GD with each module. Industry oriented, most advanced and regularly updated digital marketing course syllabus in India.
Digital marketing is the process of promoting a product or service using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.
The aim of digital marketing is to reach a targeted audience with a customized message that will generate leads or sales. The key to success in digital marketing is to create a comprehensive and well-rounded strategy that takes into account all aspects of the Digital Marketing course curriculum. The course syllabus should cover all the essential topics such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC) Advertising, E-mail Marketing, Content Marketing, and Analytics.
A successful digital marketing campaign requires a lot of hard work and dedication, but the rewards can be great. With the right approach, you can reach new customers, build brand awareness, andGenerate leads or sales. Digital marketing is an essential tool for any business looking to stay competitive in today’s ever-changing market landscape.
Digital marketing is one of the most in-demand skills today. It is a field that requires creativity, strategic thinking, and an understanding of how technology can be used to reach and engage customers. The Digital Marketing course curriculum covers all aspects of this dynamic field, from social media marketing to search engine optimization. Students will learn how to create and implement effective digital marketing campaigns, measure their results, and identify opportunities for improvement. In addition, the syllabus also covers important topics such as data analytics and privacy concerns. By the end of the course, students will have a comprehensive understanding of how to effectively use digital marketing to reach their desired audience.
The digital marketing course curriculum at Seven Boats Academy consists of all the advanced modules of digital marketing such as On Page SEO, Off page SEO, Local SEO, Ecommerce SEO, Map Optimization, Social Media Marketing, Facebook Ads, LinkedIn marketing, Instagram Marketing, Tiktok promotion, YouTube marketing, Quora promotion, Twitter promotion, Affiliate marketing, WordPress, App Store Optimization, Mobile Marketing, Google Search Ads, Display ads, Shopping Ads, Video Ads, Universal App Ads, Remarketing, Google Analytics, Conversion Rate Optimization, ORM, Landing Page Optimization, Lead Funnels, Content Marketing, Digital Media Strategy, Digital Marketing Tools, Influencer Marketing, Media Buying & many more. This digital marketing syllabus is fully industry oriented and regularly updated.
Digital Marketing Curriculum
Learn the core marketing concepts. Core marketing concepts, AIDA, POP, POD, FAB, SWOT and more.
Learn the basics of digital marketing. Overview, Digital marketing mix, TG, POEM model, Inbound & outbound marketing, KPIs, Competitor analysis, Business Audit, AACRO model & more
Learn how to optimize your main pages and attract visitors and convert them to paying customers. Landing page and cornerstone pages, CTA, A/B test, Lead magnet, Lead funnel and more.
Overview of content & inbound marketing, E3 formula, Inverted Pyramid, Story Triangle Theory, clickbait, linkbait, content writing techniques, content publishing platforms, 50-50 rule, 70-20-10 rule & more.
Learn how to run Search, Display, Mobile, Video, Shopping, Ads. Remarketing, brief of hotel ads & job ads, flexible bidding and more advanced ad techniques.
Learn tips & tricks of Social Media. Facebook promotion, Facebook Ads, Instagram, Twitter, Youtube, LinkedIn and more.
Learn how to derive data and decision from your google analytics, google search console, social insights & ad reports.
Learn how to develop a mobile responsive website through self hosted wordpress and optimize it. Domains, cPanel, Auto installer, WP-dashboard, Plugins & more.
Learn how to promote a local business to attract more customers.
Learn various aspects of ecommerce marketing. Drive more sales to your ecommerce sites.
Learn how to promote your videos and get more views and drive traffic and do branding. Youtube, vimeo, Tiktok & more.
How to become an Affiliate and make money online
Learn how to promote your mobile app and also do mobile marketing , sms marketing & more. Reach out to your Mobile users and improve sales
Learn how to setup effective email campaigns and get more subscribers, open rate, click rate and how to send thousand of emails in single click. Learn how to setup automated triggered emails.
Freelancing & Earning Money in Legit Ways
Learn how to maintain online reputation of a brand by getting more positive ratings and addressing negative comments and grievances. Know various tools and techniques.
Learn how to earn from Google Adsense.
Develop content rich blogs and drive traffic to your blog.
Learn how to target influential people rather than the target market as a whole on social media. Identify the individuals who have influence over potential customers.
Toggle ContentLearn how to automate your marketing effort via ChatBot, CRM, G Suite, IFTTT and many more to get more productivity in less time.
Learn various latest and upcoming trends of digital markerting like Voice Search, QR code, Podcasting, WhatsApp Marketing & more
Learn more about cyber security and various digital laws / internet regulations and policies.
Learn concepts and usage of game development, AI, AR, VR & other latest technologies in the field of digital marketing.
Learn how to plan and run a complete digital marketing campaign for various industries with live examples, case studies and more.
Learn about various digital payment systems / payment gateways and how or where to use them.
Learn about various latest digital tools to make your work easier.
Learn how to prepare proposals, reports and pitching templates to win clients.
Learn how to list your eCommerce site in various marketplace sites like Amazon Seller central, Flipkart & more. Learn how to use shopify or add drop-shipping.
Get yourself familiar with Programmatic Advertising.
Internship opportunity & live client projects along with practice activities, assignments, quiz, group discussions and more.
Get complete support to start your own freelancing or part time or full time setup. Get support from our network.
Building botflow and complete chatbot using tools. Inquiry chatbot, answerbot, course bot and more.
- Core Marketing Concepts
- Digital Marketing Fundamentals
- Landing Page Optimization
- SEO / SXO
- Content Marketing & Inbound Marketing
- Local Promotion
- Google Ads
- Social Media Marketing
- Web Analytics
- Reports, Proposal & Other Templates
- Lead Generation
- Integrated Digital Marketing & Branding Strategies
- Practical class & home assignments
- Client outreach program
P.S. All our digital marketing courses include the core modules. Further the advanced courses include advanced sub-modules of the core modules and additional topics* (T&C apply).