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Digital Marketing Course Curriculum

Digital Marketing Course Curriculum / Digital Marketing Course Syllabus at Seven Boats Academy. Classroom and Online Digital Marketing Course Curriculum.

Course Curriculum /Syllabus for Advanced Diploma in Digital Marketing from Seven Boats Academy

Growth driven and practical internship based training on 45+ core modules & 200+ sub modules. Practical Examples, Practical Live Client Projects, Assignments, Case Studies & GD with each module.

Learn the core marketing concepts. Core marketing concepts, AIDA, POP, POD, FAB, SWOT and more.

Learn the basics of digital marketing. Overview, Digital marketing mix, TG, POEM model, Inbound & outbound marketing, KPIs, Competitor analysis, Business Audit, AACRO model & more

Learn how to optimize your main pages and attract visitors and convert them to paying customers. Landing page and cornerstone pages, CTA, A/B test, Lead magnet, Lead funnel and more.

Search Engine & Search Experience Optimization. LSI, Relevancy score, Keyword research, competitive analysis, SEO audit, on page SEO, off page SEO, local SEO, eommerce SEO & more.

Overview of content & inbound marketing, E3 formula, Inverted Pyramid, Story Triangle Theory, clickbait, linkbait, content writing techniques, content publishing platforms, 50-50 rule, 70-20-10 rule & more.

Learn how to run Search, Display, Mobile, Video, Shopping, Ads. Remarketing, brief of hotel ads & job ads, flexible bidding and more advanced ad techniques.

Learn tips & tricks of Social Media. Facebook promotion, Facebook Ads, Instagram, Twitter, Youtube, LinkedIn and more.

Learn how to derive data and decision from your google analytics, google search console, social insights & ad reports.

Learn how to develop a mobile responsive website through self hosted wordpress and optimize it. Domains, cPanel, Auto installer, WP-dashboard, Plugins & more.

Learn how to promote a local business to attract more customers.

Learn various aspects of ecommerce marketing. Drive more sales to your ecommerce sites.

Learn how to promote your videos and get more views and drive traffic and do branding. Youtube, vimeo, Tiktok & more.

How to become an Affiliate and make money online

Learn how to promote your mobile app and also do mobile marketing , sms marketing & more. Reach out to your Mobile users and improve sales

Learn how to setup effective email campaigns and get more subscribers, open rate, click rate and how to send thousand of emails in single click. Learn how to setup automated triggered emails.

How to generate high quality leads for your Business.

Freelancing & Earning Money in Legit Ways

Learn how to maintain online reputation of a brand by getting more positive ratings and addressing negative comments and grievances. Know various tools and techniques.

Learn how to earn from Google Adsense.

Develop content rich blogs and drive traffic to your blog.

Learn how to target influential people rather than the target market as a whole on social media. Identify the individuals who have influence over potential customers.

Learn how to automate your marketing effort via ChatBot, CRM, G Suite, IFTTT and many more to get more productivity in less time.

Learn various latest and upcoming trends of digital markerting like Voice Search, QR code, Podcasting, WhatsApp Marketing & more

Learn more about cyber security and various digital laws / internet regulations and policies.

Learn concepts and usage of game development, AI, AR, VR & other latest technologies in the field of digital marketing.

Learn how to plan and run a complete digital marketing campaign for various industries with live examples, case studies and more.

Learn about various digital payment systems / payment gateways and how or where to use them.

Learn about various latest digital tools to make your work easier.

Learn how to prepare proposals, reports and pitching templates to win clients.

Learn how to list your eCommerce site in various marketplace sites like Amazon Seller central, Flipkart & more. Learn how to use shopify or add drop-shipping.

Get yourself familiar with Programmatic Advertising.

Internship opportunity & live client projects along with practice activities, assignments, quiz, group discussions and more.

Get help in personality development, soft skills, grooming, facing clients, key account management, project management, team coordination, interview tips and more.

Get complete support to start your own freelancing or part time or full time setup. Get support from our network.

Core Modules

  • Core Marketing Concepts
  • Digital Marketing Fundamentals
  • Landing Page Optimization
  • SEO / SXO
  • Content Marketing & Inbound Marketing
  • Local Promotion
  • Google Ads
  • Social Media Marketing
  • Web Analytics
  • Reports, Proposal & Other Templates
  • Lead Generation
  • Integrated Digital Marketing & Branding Strategies
  • Practical class & home assignments
  • Client outreach program

Specialization Modules

  • ECommerce Marketing
  • Digital Tools
  • App Store Optimization (ASO) & Mobile Marketing
  • Email Marketing & Marketing Automation
  • Online Reputation (ORM) & Influencer Marketing
  • Voice Search, QR Code, WhatsApp & Podcast
  • Digital Payment System
  • Personality Development, Grooming & More
  • Online Bidding, Startup & Entrepreneurial Support
  • Website Planning & Creation
  • Video Marketing, Programmatic Marketing & more
  • Affiliate Marketing, Google AdSense & more
  • Pro Blogging
  • Cyber Security & Digital Laws
  • Gaming, AI, AR, VR & Other Technologies
  • E-Commerce Listing & Marketplace Selling

Internship Modules

  • Practical classroom
  • Live projects
  • home assignments
  • Real client case studies,
  • Business Audit,
  • Website Analysis,
  • Keyword Research,
  • Competitor Analysis,
  • Making Digital Marketing Mix,
  • On Page, Off page & Local SEO
  • Social Media Audit & Optimization,
  • Social Calendar,
  • Web Analytics,
  • Google Ads
  • Facebook Ads
  • Working on live projects at Seven Boats office or on clients site and more.

News & Events

Admission open for 2019 all digital marketing courses.
Join us at the Workshop on Digital Marketing & Entrepreneurship by Seven Boats at ICCR, Kolkata at Coca Cola Presents AIESEC Youth Speak Forum 2019 on 30th August, 2019.
Join Debajyoti Banerjee at Entrepreneur’s Business Breakfast at Hotel De Sovrani on 2nd September 8 AM – 10 AM hosted by The Bengal Chamber
Digital Marketing Workshop at The Telegraph PRSI Engage 2019 Digital Summit at ITC Sonar Kolkata on 6th August 2019.
Digital Marketing Workshop at Bengal Institute of Business Studies
Globsyn summer school 2019 at RCC Institute of Information Technology
Felicitated by B P Poddar Institute of Management & Technology
Invited as speaker in eChai Startup Networking.
In news: Bartaman Patrika & The Telegraph
Invited & Felicitated by PRCI – Kolkata Chapter, YCC, Bhavan’s Asutosh College of Communication & Management & Calcutta University
Invited & Felicitated by IIM Shillong
Felicitated by Xavier’s Commerce Society. (St. Xavier’s College)
McGraw Hill Education & IIM-B became our official Digital Marketing Book Partner
Digital Marketing Training partner for Globsyn Finishing School
Digital marketing training partner of Calcutta Business School
Digital Marketing Training partner of UWSB
Conducted workshops for 200+ employees at SZI technologies
Seven Boats is now ISO 9001:2015 certified company
Recognized by Government Of India / Ministry of Commerce and Industry under StartupIndia
Conducted workshops for Primarc, Hope foundation & more
Listed among top 10 digital marketing companies in kolkata by, coursedom, quora, learnpact & more.
Listed among top 50 digital marketing companies by digital monster magazine
Bengal entrepreneurship recognition by Bengal Chamber of Commerce
Featured in Knowledge & News Network – KNN India news portal (a Govt. of India production)
Seven Boats at Startup Camp GES 2015 at IIT KGP
Seven Boats has been featured in Social samosa magazine
Interviewed by & Featured in Wadhani Group’s National Entrepreneurship Network (NEN)
Seven Boats has been felicitated by GMIT, Kolkata in collaboration with Entrepreneurship development Institute (EDI, Gujarat)
Seven Boats has been featured on -India’s biggest platform for startups
Indian Leadership award for Industrial Development by IEDRA & AIAF
Seven Boats has been featured in Yo Success!
Top 50 Training Providers Of The Year 2016 by Silicon India Education Magazine
Featured in Startup Talkies
Featured on talking posts
Recommended by Udemy – The largest online course platform
Featured in Andhra Jyothi, Sakshi Telugu Daily, Namaste Telangana
DM Partner at Ventura ’15 by E-Cell NIT Trichy
Listed among top 3 digital marketing institutes in Kolkata by Team Sorav Jain

Admission Going on


20aug(aug 20)11:00 am30oct(oct 30)2:00 pmDigital Marketing Regular Career Courses

27aug(aug 27)11:00 am12mar(mar 12)2:00 pmDiploma / Advanced Diploma in Digital Marketing


13sep(sep 13)11:00 am29jan(jan 29)2:00 pmDigital Marketing Specialization Courses

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Unit #304, Diamond Arcade, 1/72, Cal Jessore Road, Kolkata, West Bengal 700055, India

+91 801 704 9042
/ +91 9674 937 499 / +91 33 4064 7085

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