Before getting into details you have to have the overview of Social Media. So this chapter would start with explaining what social media is all about. After that we would share the wide popular social channels and explain what are the guidelines for social brand building. It is also very important to know the various types of Social Media Marketing, so we would explain that. Before working on various social media platform, you have to know the best practices for Social Media Marketing. Our chapter would also include the Social KPI & Engagement Metrics.
In social media, you also have to know how various softwares can be used. We would also explain how Cross Platform integration,social logins etc can be created and managed.