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Geo Tagging

With the help of geo tagging, websites can offer users location-specific information like office address, nearest available stores, etc. Geo tagging is done by code automatically generated from geo-tag.de.

Geo Tagging

Most internet users all over the world use mobile devices like cell phones and tablets. As a result, people are using search engines on the move. Local SEO has taken on new meaning with the use of these mobile devices. Geo tagging is one such aspect of users taking on mobile devices to look for what they want. With the help of geo tagging, websites can offer users location-specific information like office address, nearest available stores, etc. Geo tagging is done by code automatically generated from geo-tag.de. Geo tagging usually involves providing information like latitude and longitude of the location in the geo tag coding.

Best Practices

Geo tagging is done by almost every website on the book. Here are some best practices that you need to remind yourself while handling geo tagging:

  • Placed between <head> and </head> after the title and meta description tag
  • The code snippets are:
  • <meta name = “geo.region” content = “IN-WB” \>
  • <meta name = “geo.placename” content = “Kolkata” \>
  • <meta name = “geo.position” content = “22.594915;88.403292” \>
  • <meta name = “ICBM” content = “22.594915;88.403292” \>

Tips and Tricks

Geo tagging can be useful for websites, especially with a local presence. Check out the tips and tricks you need to follow:

  • Geo tag images with the help of photo sharing sites like Picasa and Flickr
  • Leverage the hosting through the image sharing sites and then display it on the pages of your website
  • Link to your website from the images displayed on the image sharing sites
  • Use an image sitemap to geo tag images uploaded on your website
  • Use a GPS enabled camera to shoot photos that will showcase the geo tag coordinates on the pictures to help geo tagging

Don’ts

There are many ways in which you can go wrong in geo tagging. Do not:

  • Ignore the importance of geo tagging simply because you have not done it yet
  • Give out location details if you are concerned about security
  • Post from devices with geo tagging turned on if you don’t want to divulge details about your location

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ASSIGNMENT : Assignment: Geo Tag MARKS : 10  DURATION : 4 weeks, 2 days

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