The dates of the 2019 Lok Sabha elections were declared a couple of days back. Every political party in India is gearing up to hit the campaign trail, with many of them already on it for some months now. Schedules for rallies are being drawn up by every political party in every state. These are the news filling up your newspapers every day.
However, there’s another genre of news making their presence felt in the Lok Sabha elections news trail. The digital media, especially social media networks, are giving stiff competition to traditional media like TV and newspapers when it comes to promoting and marketing political parties and candidates. Recently there was news that Facebook is gearing up for the elections in India with a ‘war room’ of its own!
That’s quite understandable because Facebook has gathered a lot of heat for offering its user data to political parties in other countries. It is facing litigation charges in many of them. Learning its lessons, Facebook is taking almost everyone has a smartphone these days and the best way to get a message across to the person is through digital means. Recognizing the immense potential of turning each smartphone into a campaign vehicle, political parties are tapping social media networks and relying on SMS promotion as well.a guarded approach, mainly because most political parties have this social media giant on the top of their promotional campaigns. Twitter is also under the limelight because of inflammatory posts that might be shared on this micro-blogging site that can upset the applecart of the Indian elections in 2019.
Did this change happen overnight? How did digital media come under the polling limelight all of a sudden? The answer lies in the fact that
Digital media experts are in high demand in this election season. They are being called upon to analyse stats, pull out more stats through online tools, draw out blueprints for digital campaigns and try to reach every single voter through digital means. Every political party has a digital division with many employed to handle queries of voters and to disseminate political literature. In this digital day and age, it is such a surprise for you that digital footprints are all over the Lok Sabha elections of 2019?
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