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In our tenth chapter we would share the concept of Affiliate Marketing & SMS Marketing. The basic concept of affiliate marketing deals with the way through which a particular site can  earn some commissions by allowing some product banners or links of third party website, on your website, which would help to refer users to that particular website. SMS marketing on the other hand is a part of Digital Marketing which would give you the scope of reaching out to even those people who are not very inclined towards online platforms.

So this chapter would start with the basic definition of affiliate marketing. Then we would explain the concepts of Affiliate Merchant & Affiliate Publisher. Next you would be able to know about the  Platforms like cj.com, sharesale.com etc. Next, it is very essential to know about the affiliate marketing’s Best Practices . Last but not the least, in affiliate marketing, you would get the Affiliate Link Cloaking.

So after providing the knowledge of affiliate marketing, now we would explain the SMS Marketing concept. To start with, the basic definition of SMS Marketing is provided. After that you would get to know about the SMS Gateway, TRAI Rule for SMS Marketing. In order to understand how to setup the SMS Marketing Campaign, the next aspects that we we would explain, would be Types of SMS campaign i.e (Promotional, Transactional). Obviously to run a campaign you have to understand about DND & non DND, Sender id. We would explain the things further with practical of SMS sending panel, report and API.

After completing this chapter, you would be able to earn on commission basis through, affiliate marketing or take freelancing / reselling works on SMS Marketing. If you are applying for a job in Digital Marketing, these expertise would act as a feather in your hat.

COURSE BREAKDOWN

MODULE 1 – Day 1
Introduction to Affiliate Marketing

  • The basics of Affiliate Marketing
  • How affiliate Marketing works
  • Affiliate Program payment methods
  • Cookies and Affiliates
  • Tiered Affiliate Marketing
  • Cross selling and up selling
  • Multi tier marketing and commissions
  • List of affiliate marketing software

MODULE 2 – Day 2 & Day 3
Affiliate Marketing Platforms

  • Affiliate marketing with Commission Junction
  • Affiliate Marketing with LInkshare
  • Affiliate Marketing with One Network Direct
  • Affiliate Marketing wit ShareASale
  • Affiliate Marketing with Plimus
  • Affiliate Marketing with Amazon Associates
  • Affiliate Marketing with Flexoffers
  • Affiliate Marketing with clickbank
  • Affiliate Marketing with Commission Soup
  • Affiliate Marketing with Local affiliate Programs & others

MODULE 3 – Day 4
Enrolling in an Affiliate Marketing Program

  • Signing up as an Affiliate
  • Logging into your affiliate account
  • Integrating Affiliate Links into your websites
  • Monitoring affiliate performance and tracking sales

MODULE 4 – Day 5&6
Tips and tricks to improve affiliate Marketing

  • Affiliate Links and how to deal with them
  • Promoting your affiliate program
  • Overcoming the challenges of affiliate marketing
  • Performing market analysis and market research
  • Market strategies Establishment
  • Affiliate Marketing and organic Search Optimization

MODULE 5 – Day 7, 8 & 9
Types of Affiliate Marketing & practical aspects to setup own affiliate site.

  • Search affiliates
  • Price comparison service website
  • Loyalty websites
  • Cause related and coupon  websites
  • Content and niche market website
  • Personal  weblogs and website syndicates
  • Email marketing  and shopping directories
  • Registration or co-registration affiliates
  • File sharing affiliates

MODULE 6 – Day 10
Setting Up affiliate Marketing Program (From Merchant POV)

  • How to attract affiliates
  • Hosting and implementing an affiliate program
  • Growing your Affiliate Numbers
  • Setting up an affiliate program
  • Affiliate network service agreement
  • Data feeds and customer returns
  • Merchants/publisher management
  • Setting up an Affiliate Marketing software
  • Affiliate program promotion and content pages
  • Screen affiliates
  • Combating affiliate fraud

BY THE END OF THE Affiliate Marketing Course, STUDENTS WOULD BE ABLE TO

  • Register to be affiliate marketers and make money from affiliate marketing

Course Curriculum

Affiliate Marketing
Affiliate Marketing 00:25:00
Affiliate marketing is engaging the marketing machinery of a company or brand to sell products and services. It is a performance driven marketing model, where the company gets affiliates on board to sell its products. These affiliates use their own marketing platform and tools like SEO, content marketing, social networking, PPC, even display advertising to sell products. The hiring company which brings the affiliates on board pays on the basis of customers achieved in the process. For every sale made by the affiliate model, both the companies engaged earn and share the profit.
Affiliate Marketing – Platforms, Best Practices, Link Cloaking and more 00:30:00
Like it was mentioned in the earlier module, a platform is where affiliate marketers meet merchants and vice versa. Some popular affiliate marketing platforms enable both parties to find marketing partners. Two of the most popular affiliate marketing platforms are cj.com and shareasale.com.
Best ways to earn money online 01:00:00
Best ways to earn money online!
SMS Marketing
SMS Marketing 00:20:00
Marketing with bulk text messages is called SMS Marketing. These text messages are delivered to the inbox of the receiver’s mobile phones.
SMS Marketing- Type, Sender ID, DND/Non DND and more 00:15:00
Bulk messages can be of two types: promotional and transactional.
Email Marketing
Email Marketing – Complete Guide, Definition & Types 00:45:00
Email marketing is one of the most cost effective ways of reaching out to potential and existing customers. With the help of database programmers, it is possible for email marketers to segregate email subscribers according to demographics and other information.
CAN SPAM Act and Email List 00:10:00
CAN-SPAM Act stands for Controlling the Assault of Non-Solicited Pornography And Marketing. This was passed in the year 2003. This Act stops marketers from sending any marketing or promotional material through emails or other forms of messages. A receiver has the right to stop brands or businesses from sending those emails.
Subject and Body of an Email campaign 00:15:00
The subject line of an email is crucial in email marketing. A user receives several emails from businesses and brands on a daily basis. It is not even possible for the person to open many of them, let alone read them. Opening an email is important for an email marketer because if the emails are not opened, the content, no matter how well-written or designed it is, remains unseen and ineffective.
Email Click Rate and Bounce Rate 00:10:00
Email marketers send emails to potential customers and other users with a purpose. It is usually the desire to engage people into clicking on the links provided in the email and visit the landing page of the business or brand.
Email Spam and Abuse 00:10:00
Email marketing, just like any other form of marketing, is not free from the vice of spam and abuse. Email marketers often go overboard in trying to reach potential customers. They violate the rules of the CAN-SPAM Act. As a result, they are pulled up for penalties. Internet service providers or ISPs block some email marketers and their email ids so that they are not able to send bulk emails.
Email blacklist, whitelist, opt-in and UTM tracking 00:10:00
A black list is a database of IP addresses that are known to violate the norms of the CAN-SPAM Act. These addresses are regularly used to send spam emails in large bulks.
Email Campaign Delivery Checklist 00:10:00
The checklist before delivering an email campaign
Making a wordpress site and doing SEO
How to select domain names 00:10:00
How to select domain names
Domain Control Panel 00:15:00
What is a domain control panel?
Anatomy of Cpanel, Web Hosting and Types 00:30:00
The purpose of developing a website is to allow online viewers to view it. That can be done when you store your website files and folders in computers that are known as web servers. These servers hold numerous websites. When a user searches for a website contained in the server, the internet connects to the server and pulls out the corresponding website.
Filezilla & FTP Concept 00:20:00
FTP stands for File Transfer Protocol. Since the start of the internet, it has been used to transfer data from one end to another.
Softaculous Auto Script and about CMS – WordPress, Joomla, Drupal, Magento 00:25:00
CMS stands for Content Management System. Simply put, as the name suggests, it is a system that helps you manage the content of a website. There are two components of CMS: Content Management Application or CMA and Content Delivery Application of CDA.
WordPress Theme and Backend 00:20:00
WordPress is the frontrunner in content management systems mainly because it is easy to develop blogs and websites that are vibrant and attractive. Themes play a major role in controlling the general visual appeal of a web page. This is a department where WordPress scores over others, mainly because it has a varied number of themes and layouts.
WordPress Maintenance and Security 00:20:00
It is a wrong approach to consider maintenance of WordPress as a burden. This work is as important as developing a WordPress page in the first place. Without proper maintenance, all the hard work that you put into developing the page will be undone. Pages are liable to get slow, attract spam and get into glitches and bugs with use. There may be a wide range of files and folders that have crept into your WordPress page without being called for. All of these issues can be kept at bay if you regularly maintain your WordPress page.
Web Design and Content best practices 00:40:00
WordPress designing is one area where web designers have an opportunity to create a lasting impression on the viewer’s mind. WordPress offers many themes, both default and custom made. With the help of these themes, web designers can come up with a web page or blog that is beneficial for the brand or business.
Ecommerce concept 00:30:00
Ecommerce stands for all kinds of business transactions conducted over the internet. With the internet bringing manufacturers, sellers and buyers on the same page in an inexpensive and convenient manner, they can hold a business transaction online.
Refer Seven Boats & Earn
Refer & Earn FREE 00:03:00

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