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In our tenth chapter we would share the concept of Affiliate Marketing & SMS Marketing. The basic concept of affiliate marketing deals with the way through which a particular site can  earn some commissions by allowing some product banners or links of third party website, on your website, which would help to refer users to that particular website. SMS marketing on the other hand is a part of Digital Marketing which would give you the scope of reaching out to even those people who are not very inclined towards online platforms.

So this chapter would start with the basic definition of affiliate marketing. Then we would explain the concepts of Affiliate Merchant & Affiliate Publisher. Next you would be able to know about the  Platforms like cj.com, sharesale.com etc. Next, it is very essential to know about the affiliate marketing’s Best Practices . Last but not the least, in affiliate marketing, you would get the Affiliate Link Cloaking.

So after providing the knowledge of affiliate marketing, now we would explain the SMS Marketing concept. To start with, the basic definition of SMS Marketing is provided. After that you would get to know about the SMS Gateway, TRAI Rule for SMS Marketing. In order to understand how to setup the SMS Marketing Campaign, the next aspects that we we would explain, would be Types of SMS campaign i.e (Promotional, Transactional). Obviously to run a campaign you have to understand about DND & non DND, Sender id. We would explain the things further with practical of SMS sending panel, report and API.

After completing this chapter, you would be able to earn on commission basis through, affiliate marketing or take freelancing / reselling works on SMS Marketing. If you are applying for a job in Digital Marketing, these expertise would act as a feather in your hat.

COURSE BREAKDOWN

MODULE 1 – Day 1
Introduction to Affiliate Marketing

  • The basics of Affiliate Marketing
  • How affiliate Marketing works
  • Affiliate Program payment methods
  • Cookies and Affiliates
  • Tiered Affiliate Marketing
  • Cross selling and up selling
  • Multi tier marketing and commissions
  • List of affiliate marketing software

MODULE 2 – Day 2 & Day 3
Affiliate Marketing Platforms

  • Affiliate marketing with Commission Junction
  • Affiliate Marketing with LInkshare
  • Affiliate Marketing with One Network Direct
  • Affiliate Marketing wit ShareASale
  • Affiliate Marketing with Plimus
  • Affiliate Marketing with Amazon Associates
  • Affiliate Marketing with Flexoffers
  • Affiliate Marketing with clickbank
  • Affiliate Marketing with Commission Soup
  • Affiliate Marketing with Local affiliate Programs & others

MODULE 3 – Day 4
Enrolling in an Affiliate Marketing Program

  • Signing up as an Affiliate
  • Logging into your affiliate account
  • Integrating Affiliate Links into your websites
  • Monitoring affiliate performance and tracking sales

MODULE 4 – Day 5&6
Tips and tricks to improve affiliate Marketing

  • Affiliate Links and how to deal with them
  • Promoting your affiliate program
  • Overcoming the challenges of affiliate marketing
  • Performing market analysis and market research
  • Market strategies Establishment
  • Affiliate Marketing and organic Search Optimization

MODULE 5 – Day 7, 8 & 9
Types of Affiliate Marketing & practical aspects to setup own affiliate site.

  • Search affiliates
  • Price comparison service website
  • Loyalty websites
  • Cause related and coupon  websites
  • Content and niche market website
  • Personal  weblogs and website syndicates
  • Email marketing  and shopping directories
  • Registration or co-registration affiliates
  • File sharing affiliates

MODULE 6 – Day 10
Setting Up affiliate Marketing Program (From Merchant POV)

  • How to attract affiliates
  • Hosting and implementing an affiliate program
  • Growing your Affiliate Numbers
  • Setting up an affiliate program
  • Affiliate network service agreement
  • Data feeds and customer returns
  • Merchants/publisher management
  • Setting up an Affiliate Marketing software
  • Affiliate program promotion and content pages
  • Screen affiliates
  • Combating affiliate fraud

BY THE END OF THE Affiliate Marketing Course, STUDENTS WOULD BE ABLE TO

  • Register to be affiliate marketers and make money from affiliate marketing

Course Curriculum

Affiliate Marketing
Affiliate Marketing 00:25:00
Affiliate marketing is engaging the marketing machinery of a company or brand to sell products and services. It is a performance driven marketing model, where the company gets affiliates on board to sell its products. These affiliates use their own marketing platform and tools like SEO, content marketing, social networking, PPC, even display advertising to sell products. The hiring company which brings the affiliates on board pays on the basis of customers achieved in the process. For every sale made by the affiliate model, both the companies engaged earn and share the profit.
Affiliate Marketing – Platforms, Best Practices, Link Cloaking and more 00:30:00
Like it was mentioned in the earlier module, a platform is where affiliate marketers meet merchants and vice versa. Some popular affiliate marketing platforms enable both parties to find marketing partners. Two of the most popular affiliate marketing platforms are cj.com and shareasale.com.
SMS Marketing
SMS Marketing 00:20:00
Marketing with bulk text messages is called SMS Marketing. These text messages are delivered to the inbox of the receiver’s mobile phones.
SMS Marketing- Type, Sender ID, DND/Non DND and more 00:15:00
Bulk messages can be of two types: promotional and transactional.

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