Search engines are constantly changing at a rapid pace, and they are increasingly shifting their focus on user intent and behaviour among everything else and as a result, keyword optimization is becoming a lot trickier now, and calling for a more semantic SEO.
Previously it was like search engine providing you a best guess, which was based solely on the keywords and texts that you typed on the search box. But now with semantic SEO, search engines will plunge head first into the relationship between the keywords that you enter, and understand if they are working together properly, and then try to understand what the words actually convey.
Right now more people are online than ever before and search engines are doing their best to adjust to the new ways in which users are searching on the web, and constantly updating and improving their algorithms accordingly. Right now keywords alone don’t really match up the query with the user’s objective most of the time, and so a different approach is the need of the hour.
Now when selecting which results to show, Google takes into consideration much more than the single keyword that is being typed on the search box it takes into account the semantic fields of the typed keywords, i.e. synonyms, connections, location, to name a few. So that the results are much more targeted to the specific person and they find what they are looking for within seconds. The aim of such advancement of the search engine is to create more predictive and personalised search experience for an user.
Semantic SEO in Brief:
Works through semantic fields which include co-occurrence, related topics, synonyms and lateral ontologies. These allow search engines to understand the meaning of a certain word or phrase of the keyword that is typed in the search box.
Search engines, do not know how to narrow down the meaning of a particular keyword like human beings and so they provide us a list of results for that keyword which incorporate all the possibilities. Then they remember our choice (the kind of websites we check) and deliver more accurate results in future searches taking into consideration things like user intention, country-specific preferences, and online behaviour. This is the only reason why we get specialised results for a similar keyword in different countries.
User experience is getting seamless with each passing day, now you will only find what you are looking for as an individual user! Isn’t that fascinating? The virtual place is becoming much more real with each passing day. Will share more about Semantic SEO in the next blog. Till then keep searching!