How to Build A Network With Digital Marketing Industry Experts

Having a strong network of connections in the digital marketing industry can be invaluable for your career or business. Getting to know industry leaders, influencers, and experts can lead to opportunities like mentorship, advice, job prospects, potential clients or partners, speaking engagements, and more. However, building a meaningful network takes time and effort. These tips can help:

Start Local


Your own city likely has digital marketers, digital marketing agencies, consultants, bloggers, and speakers you haven’t met yet. Search sites like Meetup.com for marketing events and network with attendees. Reach out and ask to grab coffee with marketers who intrigue you and pick their brains a bit. You never know who might become a valuable connection.

Attend Conferences


Industry conferences and events allow for networking on a larger scale. Shake hands, collect business cards, take notes on the people you meet and what common interests you shared. Follow up within a week to solidify the connection. Conferences also provide learning opportunities through industry insider sessions, workshops, and keynotes which can help strengthen your expertise.

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Get Active on Social Media


Follow digital marketing thought leaders, experts, agencies and publications on social channels like Twitter and LinkedIn. Comment on and share their content, answer questions if you can provide value. Be helpful, not promotional. The goal is not to spam people with pitches, but have genuine exchanges to demonstrate your knowledge. Consistent, thoughtful engagement can lead to mutual follows, conversations and partnerships.

Guest Post and Interview


Once you start building connections, explore opportunities to contribute guest posts for blogs and publications run by your network peers. Offer unique insights and advice that appeal to their audiences. Also politely ask experts you admire if they would answer a few interview questions for your own blog. This allows you to tap into their knowledge and lets them get some exposure from your platform as well.

Provide Value At Every Turn


The key principle underlying all network-building efforts should be providing value. Share the work of people you admire, thoughtfully engage with their content, offer advice when asked, make connections between peers when it makes sense. Soon you will start becoming a valued member of the digital marketing community others can rely on. That is the foundation for every fruitful professional relationship.

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Hopefully, these tips give you some ideas to get started. Consistent effort over time, genuine exchanges, and providing value ultimately allow you to build a network with digital marketing leaders who can propel your career or business goals. Who will be the next industry influencer you connect with? The possibilities start today.

Updated on: March 4, 2024

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