Some SEO firms are in a state of panic! With Panda 2.0 rolling out, they are afraid that the usual practice of guest blogging is not going to work anymore. Ill-informed SEO pundits are predicting the end of guest blogging as we know it. However, the well-informed tell us that nothing can be farther from the truth! Guest blogging will continue to flourish as it did before Panda or Penguin came into the arena. This discrepancy is not due to faulty information or lack of knowledge. It is because of how you look at guest blogging.
No More Spamming or Fake Guests
What Panda 2.0 has done to the world of guest blogging is a kind of weeding out the fakes and reinstating the genuine more strongly. With Panda keeping a close watch on your guest posts, you can no longer get spam content online using the pretext of guest blogging. Also, the days of having your in-house writer churn up something and publishing it as a guest post is not going to work either! If you want to use guest posts, you have to be transparent about the source of the post and also the quality of the writing.
Reference is the Key
To begin with, give credit to the guest blogger who is writing for your website or blog. Other than the name and a link to their blogging profile or social media page, there are other ways of attaching value to your guest blogger. You can write a short bio on your guest blogger with reference links to other credible websites that contain their works. In short, your aim is to maintain transparency about the identity of your guest blogger. It also makes the writers feel special and you are sure to get more posts from them in the near future.
This trick is for the guest bloggers to follow. To ensure that your work is validated on the host’s website or blog, use internal web links that establish contact between your guest post and the host’s website. This will enable Google to understand that you are an authentic guest blogger who understands the responsibility and is willing to put value on the content of both your post and that of the host. Of course, along with these points, your content must be unique and relevant.