There are two sides to this question.
One is, is digital marketing tough to do? The answer is yes, because you are working with a potential global audience at large, even when you are actually working with a small startup brand. Anything you put out on the internet has the potential to reach every single corner of this planet! That’s an astoundingly major responsibility to get it right, every single time.
Two is, is digital marketing tough to understand? Here the answer is no, because this is another form of marketing, something that human beings have been doing since time eternity. The only difference is that here the marketing is being done with the help of electronic devices instead of the traditional methods like trade events, mailers and billboards, to name a few.
We are more concerned with the second question in this post. Is it tough to learn digital marketing? It is not so, if your concepts and ideas are clear from the very start. The biggest problem to this end is that lack of proper institutions that teach digital marketing. Due to this glaring lack of proper knowledge and ideas about the online marketing world, youngsters joining this industry are taught half-baked concepts which have long become obsolete. Moreover, their lack of basics prevents them from updating this existing knowledge. Little or no exposure to working with established brands act as another hindrance. All of this combines to make digital marketing an unknown beast to even digital marketers who have worked in this profession for years!
To get a grip on the digital marketing scenario, you need to choose a reputed institution with experienced, professional mentors, something like our 7boats Academy. The idea is to ensure that whatever you learn, should be correct and applicable in the current market scenario. Our Academy takes great pains to update our coursework and curricula according to the latest developments in this online marketing domain, which is quite dynamic. While you study here with us, our experts will take you through the paces of working on live projects, something that makes you job ready and trained for an actual job when you finish studying with us.
There is another aspect that makes digital marketing tough for youngsters: the pressure to deliver quick results. There are some digital marketers who assure clients about instantaneous results. This is clearly not possible unless unscrupulous means are adopted. Young learners are worried about the choice of doing things correctly and doing it quickly. They feel that digital marketing is tough if you require quick results. Actually the result of digital marketing, like every other form of marketing, is not completely in the control of the marketer. You just do what you can and you wait for the results.
However, with patience and keenness to learn, digital marketing can be an extremely rewarding experience and career.