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Why should you learn digital marketing? – Career, Scope, Opportunities & Future

Degree never earns you an instant job or sustainability or promotion, it’s the hands-on skills, expertise and the all around ability you posses that helps you make a difference. Check out why you should learn digital marketing today. 800% increase in job opportunities in last 5 years. Entrepreneurship is also on big rise. faster career path & more than 60% better than other career courses. 1.8X average salary hike in a year for right candidates. Huge scope for Part-time passive income too. Globally accepted skill. Top MNCs, SMEs & startups have a huge & increasing demand for the digital marketing professionals & Freelancers. 1/3rd of businesses are planning to introduce a Digital Transformation program & 1/3 already have. Highest industry growth & better job security.

800% increase in job opportunities in last 5 years. Entrepreneurship is also on big rise. faster career path & more than 60% better than other career courses.

1.8X average salary hike in a year for right candidates. Huge scope for Part-time passive income too. Globally accepted skill.

Huge Demand – Top MNCs, SMEs & startups have a huge & increasing demand for the digital marketing professionals & Freelancers

Highest Growth – 1/3rd of businesses are planning to introduce a Digital Transformation program & 1/3 already have. Highest industry growth & better job security.

Learn why digital marketing is the best career option today?

According to a Study made by Direct Marketing Association, Digital Marketing Industry is worth $62 billion! Also, according to eMarketer, Last year, advertising via mobile phones and tablets rose 180 percent, to $4 billion. This market is estimated to touch $7.2 billion soon. This rise is leading for high demand for professionals skilled in Digital Marketing.

The average pay for a Digital Marketing Manager is Rs 441,829 per year. On an average it varies from 1.08 Lac at lower end to 12 Lac per year at average end. Most people move on to other senior strategic management jobs if they have more than 10 years of experience in this field. They can earn upto 10 lacs per month (1.2 cr per year). Experience strongly influences income for this job. The highest paying skills associated with this job are Online Marketing, Social Media, Content Strategist, Data Scientist and Google Ad Words.

Source – Payscale

Growth of digital marketing

Let’s have a look at some interesting facts to give you an idea of how and where the world is heading as far as digitization is concerned.

  • The Digital India Campaign started by PM Narendra Modi aims at encouraging each Indian to use digital platforms. Digital India to create 18 lac jobs… INR 4.5 lac crore to be invested” Narendra Modi @ Digital India Launch
  • Low cost of mobile phones is making it easy for people to go online. In fact, India has one of the largest population of internet users. By 2020 there will be more than 500 million Internet users across the country. 3G/4G penetration has revolutionized the market scenario and created ample business opportunities for companies to reach out to customers online.
  • It is estimated that by the year 2020, every company around the world will have an online presence. But in order to get high search engine rankings and increase customer base, these businesses will need digital marketers to guide them at every step.
  • According to a report Digital Advertising in India, jointly published by IAMAI and IMRB, the value of ‘Online Advertising market in India is increasing at the rate of 30% year on year’.
  • The e-commerce industry is growing at breakneck speed.
  • More than 70% of marketers believe that traditional marketing models will not be sufficient to grow their business. They are developing marketing strategies by considering the digital media users in mind. As of the year 2016, 35% of companies already have a digital marketing strategy in place. They believe that this move will help them increase their revenues by 30%.
  •  A company is using its 75% marketing budget on digital marketing which was 2% in 2014. 46% consumers consider social media pages to check the reviews of consumers before making a decision which have urged 38% companies to hire more digital marketers for the promotion of their brand. Only US companies are spending $23.6 billion budget on digital ads and 4% companies are spending more than $1 million per annum on digital marketing. 49% consumers believe that brands with online presence are reliable and prefer those brands which are engaged with consumers.

Hence, digitization has become a movement. It is no longer an option for businesses. If they wish to survive in this competitive era, they need to market themselves on digital platforms.

Comparison of Digital Marketing With Other Job Oriented Courses

Courses Duration Avg Fees Probability of job Last 3years stats Avg Salary per month
MBA/PGDM
2 Years 4-6 Lacs 55% 35/100 Rs.24,000
B.Tech
4 Years Upto 8 Lacs 19% 17/100 Rs.13,000
Digital Marketing
3/6/12 Months 50K 97% 97/100 Rs.21,000

Career path in Digital Marketing

  • 0-1 years of experience: Digital Marketing Executive / SEO /SMO/ Executive.
  • 1-3 years of experience: Digital Marketing Specialist/Expert/ Sr. Executive / Analyst.
  • 3-5 years of experience: Digital Marketing Team Lead/Asst. Manager/Client Relationship Manager .
  • 5 years of experience: Campaign Manager / Digital Marketing Manager/ Communication Manager/ Brand Manager.
  • 6-8 years: Digital Marketing Strategist/Brand Strategist/ Sr. Manager.
  • 8-10 year and above: Associate Vice President, Chief Marketing Officer.

Enroll Today

Diploma in Digital Marketing in Kolkata 

Digital Marketing Certification Training in Kolkata

Online Digital Marketing Course

News & Events

Admission open for 2019 all digital marketing courses.
Join us at the Workshop on Digital Marketing & Entrepreneurship by Seven Boats at ICCR, Kolkata at Coca Cola Presents AIESEC Youth Speak Forum 2019 on 30th August, 2019.
Join Debajyoti Banerjee at Entrepreneur’s Business Breakfast at Hotel De Sovrani on 2nd September 8 AM – 10 AM hosted by The Bengal Chamber
Digital Marketing Workshop at The Telegraph PRSI Engage 2019 Digital Summit at ITC Sonar Kolkata on 6th August 2019.
Digital Marketing Workshop at Bengal Institute of Business Studies
Globsyn summer school 2019 at RCC Institute of Information Technology
Felicitated by B P Poddar Institute of Management & Technology
Invited as speaker in eChai Startup Networking.
In news: Bartaman Patrika & The Telegraph
Invited & Felicitated by PRCI – Kolkata Chapter, YCC, Bhavan’s Asutosh College of Communication & Management & Calcutta University
Invited & Felicitated by IIM Shillong
Felicitated by Xavier’s Commerce Society. (St. Xavier’s College)
McGraw Hill Education & IIM-B became our official Digital Marketing Book Partner
Digital Marketing Training partner for Globsyn Finishing School
Digital marketing training partner of Calcutta Business School
Digital Marketing Training partner of UWSB
Conducted workshops for 200+ employees at SZI technologies
Seven Boats is now ISO 9001:2015 certified company
Recognized by Government Of India / Ministry of Commerce and Industry under StartupIndia
Conducted workshops for Primarc, Hope foundation & more
Listed among top 10 digital marketing companies in kolkata by top10company.in, coursedom, quora, learnpact & more.
Listed among top 50 digital marketing companies by digital monster magazine
Bengal entrepreneurship recognition by Bengal Chamber of Commerce
Featured in Knowledge & News Network – KNN India news portal (a Govt. of India production)
Seven Boats at Startup Camp GES 2015 at IIT KGP
Seven Boats has been featured in Social samosa magazine
Interviewed by & Featured in Wadhani Group’s National Entrepreneurship Network (NEN)
Seven Boats has been felicitated by GMIT, Kolkata in collaboration with Entrepreneurship development Institute (EDI, Gujarat)
Seven Boats has been featured on Yourstory.in -India’s biggest platform for startups
Indian Leadership award for Industrial Development by IEDRA & AIAF
Seven Boats has been featured in Yo Success!
Top 50 Training Providers Of The Year 2016 by Silicon India Education Magazine
Featured in Startup Talkies
Featured on talking posts
Recommended by Udemy – The largest online course platform
Featured in Andhra Jyothi, Sakshi Telugu Daily, Namaste Telangana
DM Partner at Ventura ’15 by E-Cell NIT Trichy
Listed among top 3 digital marketing institutes in Kolkata by Team Sorav Jain

Admission Going on

august

20aug(aug 20)11:00 am30oct(oct 30)2:00 pmDigital Marketing Regular Career Courses

27aug(aug 27)11:00 am12mar(mar 12)2:00 pmDiploma / Advanced Diploma in Digital Marketing

september

13sep(sep 13)11:00 am29jan(jan 29)2:00 pmDigital Marketing Specialization Courses

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Kolkata, India Head Office & North Kolkata Center

Seven Boats Academy
(Unit of Seven Boats Info-System Pvt. Ltd.)

Unit #304, Diamond Arcade, 1/72, Cal Jessore Road, Kolkata, West Bengal 700055, India

+91 801 704 9042
/ +91 9674 937 499 / +91 33 4064 7085

info@7boats.com

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