Every Facebook user is generally targeted by ads based on their web browsing history, cookies or pages they have liked or searched on the social media network. When you try to hide the ad, you are given an option to find out why you are seeing that particular ad. But the options offered as possible answers are limited, not more than two! With a new feature launch, Facebook will now offer detailed information to users so that they understand why a particular ad was shown on their screen.
The new feature will enable users to better understand their relationship with Facebook ads. More often than not, users are left frustrated because of the ads that pop up on their screens. Now on, users have the option of checking out the list of advertisers who have your information on their targeted list for ads. As a user, you will be able to control the kind of ads that are thrown at you. You can do that because Facebook has decided to be more transparent with the source of a user’s data, on which the ads are targeted.
How will users check which advertisers are prepped up to target them? The information of advertisers’ ad target list will be available for users on the ad preferences section on their profile. On this segment, users can check out the list of advertisers that have targeted them at least once in the last week. It will also give users an idea of which advertisers have you on their ad hit list. You can see the name of the business that had uploaded your information in the first place, and how many advertisers used the data in the last 3 months.
These steps are being taken to get rid of the opacity in the Facebook ad structure. Also, there were growing concerns about how much information about users Facebook was giving out to advertisers. Now users can get a glimpse of what goes behind the scenes.